BUSINESS

Why using one creative process stage leads to dull ideas

Business, Detlef Reis, Published on 26/05/2016

» When you "brainstorm" for ideas with a team, do you typically deliver conventional ideas that -- if you're honest -- you could have obtained without dedicating so much extra time? Well, the reason you ended up with these ordinary low-hanging fruits doesn't mean that you and your teammates are not creative. Rather, it means that you used an ineffective process -- if you used a process at all.