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BUSINESS

Wunderman urges brands to tap into Gen Z market

Business, Suchit Leesa-nguansuk, Published on 13/03/2020

» Generation Z has a passion to change the world for the better, prefers brands that reflect their values and actively invests in stocks or other financial products, says Wunderman Thompson Thailand, the local operating unit of US-based global digital agency.

BUSINESS

Epson adopts service-centric approach

Business, Suchit Leesa-nguansuk, Published on 18/03/2020

» Epson Thailand, the local operating unit of the Japanese printer maker, is restructuring towards a "service-based" model to tap into corporate and industrial user demand.

BUSINESS

Computer sales and rental offers adapted for outbreak

Business, Suchit Leesa-nguansuk, Published on 19/03/2020

» Computer makers and IT retailers are gearing up for direct sales, instalment payment programmes, online communication and rental services to offset lower sales at shops amid the coronavirus outbreak.

LIFE

IT spending projected to shrink in 2020 from pandemic

Business, Suchit Leesa-nguansuk, Published on 19/03/2020

» Thailand's IT spending will be subdued this year, with meagre or flat growth as the best case scenario because the coronavirus outbreak is taking a heavy toll on the segment, according to tech pundits.

BUSINESS

Outbreak changes purchasing habits

Business, Suchit Leesa-nguansuk, Published on 23/03/2020

» Online searches for masks, hand sanitiser gel and alcohol-based gel have grown by thousands of percentage points in the wake of the coronavirus outbreak, says Priceza, a price comparison shopping website.

BUSINESS

GfK: Smartphones dented by pandemic

Business, Suchit Leesa-nguansuk, Published on 24/03/2020

» The coronavirus outbreak will dent the local smartphone market this year, while the IT market should be cushioned by the rising trends of working from home and online shopping, says GfK Thailand, the local unit of the German tech research firm.

LIFE

App orders projected to see 17% growth

Business, Suchit Leesa-nguansuk, Published on 25/03/2020

» Kasikorn Research Center (K-Research) projects 17% growth for online food delivery through apps this year as the coronavirus outbreak has discouraged people from visiting restaurants.

BUSINESS

Food apps luring partners

Business, Suchit Leesa-nguansuk, Published on 30/03/2020

» Food delivery apps are accelerating acquisitions of new food merchants, adding riders on their platforms and offering free or affordable charges for services to draw more users after a hike in demand during the coronavirus outbreak.

BUSINESS

State urged to assist SMEs with PDPA

Business, Suchit Leesa-nguansuk, Published on 31/03/2020

» The government needs to assist local businesses, particularly small and medium-sized enterprises (SMEs), in complying with the Personal Data Protection Act (PDPA) as the compliance is costly and many organisations are suffering from the Covid-19 outbreak, say cybersecurity experts.

BUSINESS

Gen Y and Z lead climbing online hours in survey

Business, Suchit Leesa-nguansuk, Published on 31/03/2020

» Thailand's average daily internet use climbed to 10.22 hours in 2019, up 17 minutes from a year earlier, with Generations Y and Z showing the strongest online engagement, says the Electronic Transactions Development Agency (ETDA).