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BUSINESS

Virtual influencers seen as key to marketing

Business, Suchit Leesa-nguansuk, Published on 16/11/2021

» Metaverse humanoids could serve as potential communication tools for brands and could partner with human influencers to create valuable content, according to SIA, Thailand's first virtual influencer agency.

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BUSINESS

Metaverse promises a boon for businesses

Business, Suchit Leesa-nguansuk, Published on 08/11/2021

» Shared virtual environments which people can access via the internet, known as the metaverse, could be a boon for businesses in terms of engagement with new generations, new types of media, and adding value to goods and services for online consumers, said consultancy McKinsey & Company.

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BUSINESS

Healthcare data leaks a major problem, warns cyber expert

Business, Suchit Leesa-nguansuk, Published on 06/11/2021

» A cybersecurity expert has expressed concern about data leakage in the healthcare sector, from local hospitals to the ministerial level, following a series of major data leaks.

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BUSINESS

CARS24 aims to strengthen Thai foothold

Business, Suchit Leesa-nguansuk, Published on 13/10/2021

» CARS24, an Indian autotech unicorn, is looking to expand its foothold in Thailand later this year as part of its international expansion plan in Southeast Asia.

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BUSINESS

Gaming computer sales soar

Business, Suchit Leesa-nguansuk, Published on 08/10/2021

» The market for gaming computers has experienced a surge in growth, driven by the rising number of gamers amid the pandemic along with those engaged in e-sports, which have recently been recognised as an official sport by authorities, according to tech pioneers.

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BUSINESS

Cleantech leading economic advance

Business, Suchit Leesa-nguansuk, Published on 07/09/2021

» Cleantech, distributed infrastructure, 5G, Internet of Things (IoT) and next level process automation are expected to play a crucial role in the Thai economy in coming years, says consultancy McKinsey & Company.

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BUSINESS

Global ransomware payments skyrocket

Business, Suchit Leesa-nguansuk, Published on 23/08/2021

» The average payment for ransomware attacks globally has reached US$850,000, almost tripling from last year, as incidents become more common worldwide, according to Palo Alto Networks, a global cybersecurity company.

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BUSINESS

5G handsets to drive growth

Business, Suchit Leesa-nguansuk, Published on 17/08/2021

» 5G-enabled smartphones and the rise of online sales are expected to propel Thailand's smartphone market this year with a projected growth of 4%, says Counterpoint, a global tech research company.

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BUSINESS

Using technology to overcome obstacles

Business, Suchit Leesa-nguansuk, Published on 30/06/2021

» Despite a string of challenges from the pandemic with more reliance on remote work and careful investment by customers, Schneider Electric, a global specialist in energy management and automation, is looking into digital power as a tool to unlock obstacles and believes it can be digital partner for Thailand.

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BUSINESS

Experts advocate prep amid PDPA hiatus

Business, Suchit Leesa-nguansuk, Published on 02/07/2021

» Despite full enforcement of the Personal Data Protection Act (PDPA) being pushed back another year, businesses must use this opportunity to explore ways to comply with the law step-by-step and ensure effective data protection approaches, say legal and tech consulting pundits.