THAILAND

Is Thailand Ready for AI-Driven Live Commerce?

Siwat Vilassakdanont, Published on 12/03/2025

» Live commerce is no longer new or revolutionary in Thailand, having entered the market in 2016. However, AI-powered live commerce is still in its infancy here. In contrast, China has fully embraced AI-driven live selling, making it an integral part of social commerce. Platforms such as Douyin (TikTok), Taobao (Alibaba), and Xiaohongshu (Red) now feature AI avatars streaming 24/7, selling everything from toothpicks to SUVs while engaging audiences of all ages.