Showing 1 - 4 of 4
SMEs share transformation stories
Business, Sirinun Jiradilok, Published on 17/01/2023
» Fifty-five percent of small and medium enterprises in Southeast Asia are optimistic about their business recovery after the pandemic, but they realise they need to make changes to stay competitive, the UOB Asean SME Transformation Study 2022 has found.
Digital marketing refined
Business, Sirinun Jiradilok, Published on 01/09/2022
» There is no doubt long lockdowns have had a significant impact on people's daily lives as the world continues its transition from managing the Covid-19 crisis to recovery and the reopening of economies. Consumer behaviours have shifted as a result of lengthy periods of self-isolation and economic uncertainty.
Digital future for SMEs
Business, Sirinun Jiradilok, Published on 03/03/2022
» Before the Covid-19 pandemic, consumers were already shifting their spending to online platforms. The prolonged pandemic has supercharged this trend. In Thailand, 68% growth in e-commerce drove an estimated 51% year-on-year jump in the value of the digital economy to US$30 billion in 2021, according to the e-Conomy SEA 2021 report.
Digital drive to survive
Business, Sirinun Jiradilok, Published on 13/10/2021
» Thailand's digital industry is projected to grow by double digits this year, boosted by a robust digital services sector, according to the Digital Economy Promotion Agency (Depa). This growth reflects the shift in consumer behaviour under the new normal as more organisations make the transition to digital services.