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Apple's Move to Block User Tracking Spawns New Digital Ad Strategies
Business, Patience Haggin & Tim Higgins, Published on 29/03/2021
» As Apple Inc. moves ahead with long-promised plans to make it harder to target certain iPhone users with ads, advertising companies and software developers are preparing for major disruptions to the $400 billion digital advertising industry.
Google Crushed Many Digital Ad Rivals. But a Challenger Is Rising.
Business, PATIENCE HAGGIN, Published on 06/03/2021
» Alphabet Inc.'s Google has crushed almost all its competitors in the world of digital-advertising technology. But one rival is emerging as the best hope to challenge the tech giant--if it manages to keep up its momentum.
From Comic-Con to Cannes, Pandemic-Hit Events Look for Ways to Convene
Business, Patience Haggin, Published on 04/05/2020
» Every year, 130,000 sci-fi and fantasy fans donning Captain America and Princess Leia costumes crowd into the San Diego Convention Center for the event known as Comic-Con, where they mingle with stars and other fans. Some 15,000 advertising executives descend on the French Riviera for a festival in Cannes, where parties on cozy yachts are the norm. At New York's Fancy Food Show, attendees sample each other's caviar and paté.