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GENERAL

Former tourism boss touts measures for 2026 comeback

Business, Narumon Kasemsuk, Published on 22/10/2025

» Despite a tourism downturn this year, Thailand should not lose its grip on promoting the markets next year, as the government should quickly fix perceptions concerning the lack of safety by revamping its image to resemble a trusted destination and by partnering with airlines to maintain seats and affordable airfares, in order to increase revenue by 8% to 1.63 trillion baht as targeted.

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GENERAL

TAT targets luxury and wellness tourism

Business, Narumon Kasemsuk, Published on 17/10/2025

» Thai tourism authorities will no longer promote cheap tour packages to compete with neighbouring countries, instead focusing on high-potential segments such as health and wellness, luxury travel and sustainable tourism, according to the Tourism Authority of Thailand.

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GENERAL

Long-haul arrivals a rare bright spot in Thai tourism market

Narumon Kasemsuk, Published on 10/10/2025

» Travellers to Thailand from long-haul markets are poised to help offset sluggish Asian arrivals this year, with seat bookings through the end of March already up more than 10% from the same period a year earlier, say tourism officials.

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GENERAL

Better use of state agency meeting budget could help hotels

Narumon Kasemsuk, Published on 07/10/2025

» Thai hotel operators have applauded the finance minister’s decision to accelerate use of the 10-billion-baht meeting and seminar budget for government agencies, although they would prefer the stimulus to begin in May next year to cushion the low-season impact.

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GENERAL

Booming baht scares off Japan

Business, Narumon Kasemsuk, Published on 06/10/2025

» Baht appreciation against a weakening yen has influenced travel spending between Thailand and Japan this year.

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GENERAL

Golden Week arrivals set to sink to 200,000

Business, Narumon Kasemsuk, Published on 01/10/2025

» Thailand is expected to welcome 200,000 Chinese tourists during the Chinese eight-day Golden Week holiday, a 24% year-on-year decrease, with revenue projected to drop 17% to 9.1 billion baht despite growth in outbound travel from mainland China.

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GENERAL

New tourism minister eyes domestic spending

Narumon Kasemsuk, Published on 26/09/2025

» Thailand’s new tourism and sports minister wants to see the sector return to its healthy pre-pandemic level next year, prioritising budget usage to subsidise local consumption rather than giving handouts to foreign tourists.

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GENERAL

Chanin survives siblings’ bid to oust him from Dusit Thani board

Narumon Kasemsuk, Published on 26/09/2025

» The shareholders of SET-listed Dusit Thani Plc have rejected a proposal to remove Chanin Donavanik from the hotel company’s board during an extraordinary general meeting on Friday evening in Bangkok.

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GENERAL

Thais still keen on Japan

Business, Narumon Kasemsuk, Published on 19/09/2025

» The number of Thais visiting Japan posted growth of 8.2% in the first eight months as the market rebounded from a two-month slump with a 2.4% uptick in August.

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GENERAL

Tourism Authority of Thailand to press on with free tickets

Business, Narumon Kasemsuk, Published on 05/09/2025

» Though the 200,000 free domestic flight tickets scheme is still awaiting cabinet approval, the Tourism Authority of Thailand (TAT) has pledged to continue promoting the scheme even if the government changes.