Showing 1 - 8 of 8
YouTube Shopping, Shopee tie-up thriving
Business, Suchit Leesa-nguansuk, Published on 21/08/2025
» Thailand's e-commerce sector continues to grow due to intensifying market competition, fuelled by rising video commerce and competition in providing faster delivery times.
YouTube targets Southeast Asia as viewer numbers spike
Suchit Leesa-nguansuk, Published on 05/06/2025
» YouTube says it has a strong growth trajectory in Southeast Asia, with 7,600 channels in the region claiming at least 1 million subscribers each.
US platforms ramp up the competition
Business, Suchit Leesa-nguansuk, Published on 25/09/2024
» US social media platforms are expanding their presence in Thailand's e-commerce sector to compete with the dominant players from China.
YouTube sees spike in short video views
Business, Suchit Leesa-nguansuk, Published on 04/04/2024
» Average daily views for the video format YouTube Shorts grew by more than 130% year-on-year in Southeast Asia as of July 2023, says Niharika Kapoor, Asia-Pacific lead for Shorts scaled partnerships.
Mindshare predicts growth in spending to ease in 2023
Business, Suchit Leesa-nguansuk, Published on 20/01/2023
» Ad spending in Thailand is expected to record slower growth this year, weighed down by brands' cost controls amid economic challenges, says Mindshare Thailand, a marketing and media network.
Novel YouTube features help creators
Business, Suchit Leesa-nguansuk, Published on 03/11/2022
» YouTube has unveiled new features aimed at enhancing creators' earnings and customer engagement, while aiming to support ad revenue sharing for content creators on its Shorts platform early next year.
TikTok, YouTube sharpen Thai focus
Business, Suchit Leesa-nguansuk, Published on 19/07/2021
» Short-video platform giants TikTok and YouTube are bearing down on the Thai market, with the former gearing up for a "shoppertainment" concept using e-commerce, and the latter expanding its short video-making service in the country.
Google supports digital aspirations in Thailand
Business, Suchit Leesa-nguansuk, Published on 27/03/2021
» As individuals and small businesses struggle with the pandemic, digital tools have become crucial elements to enable them to weather this difficult period. Google Thailand stepped in to offer help.