Showing 1 - 10 of 13
Tech to transform rice farming
Business, Suchit Leesa-nguansuk, Published on 19/11/2025
» Thailand's rice industry is undergoing a transformation as the National Electronics and Computer Technology Center (Nectec) applies artificial intelligence (AI) and computer vision technology to reduce risks from unpredictable environments, allowing for a precision farming approach.
Thai ad spending growth forecast trimmed
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» Local ad and marketing spending this year is expected to expand only 1.5%, reaching 87 billion baht, according to digital media agency Media Intelligence Group (MI).
AI key to revamping disaster management
Business, Suchit Leesa-nguansuk, Published on 09/07/2025
» Dual-use infrastructure, artificial intelligence (AI)-powered risk analysis, and community empowerment are the key components needed to drive disaster resilience in an era of mounting climate uncertainty.
Brands urged to focus on suitability
Business, Suchit Leesa-nguansuk, Published on 02/06/2025
» Advertisers need to ensure their content is viewable by audiences aligned with their brand reputation, says DoubleVerify, a digital media measurement platform.
Call for boost in disaster preparedness
Business, Suchit Leesa-nguansuk, Published on 14/04/2025
» Thailand Science Research and Innovation (TSRI) has continued to support the development and use of innovation to enable the nation to deal with disasters.
Thailand seen as future IT production hub
Business, Suchit Leesa-nguansuk, Published on 19/07/2023
» There is still an opportunity in the global supply chain for Thailand to cater to the expansion of IT and semiconductor production bases worldwide amid the geopolitical conflict between the US and China, according to local IT experts.
Dassault Systèmes unit cultivating future mobility
Business, Suchit Leesa-nguansuk, Published on 31/05/2023
» A 3D modelling, simulation and analytics capability that uses social collaboration is empowering "virtual twin technology" to become a new tool to transform future mobility and help smart cities deal with traffic congestion and air pollution, according to the France-based 3D design software firm Dassault Systèmes.
Thailand buying B600m supercomputer
Business, Suchit Leesa-nguansuk, Published on 01/12/2021
» The National Science and Technology Development Agency (NSTDA) is paying 600 million baht to buy the most efficient supercomputer in Southeast Asia, with the aim of boosting science and technology in line with the bio-, circular and green (BCG) economic model.
Wunderman urges brands to tap into Gen Z market
Business, Suchit Leesa-nguansuk, Published on 13/03/2020
» Generation Z has a passion to change the world for the better, prefers brands that reflect their values and actively invests in stocks or other financial products, says Wunderman Thompson Thailand, the local operating unit of US-based global digital agency.
MI: Internet spending poised to outpace TV in 2-3 years
Business, Suchit Leesa-nguansuk, Published on 18/12/2019
» Ad spending on the internet is likely to exceed TV spending within three years as digital disruption takes a toll on TV viewership, says Media Intelligence (MI), a creative media specialist.