Showing 1 - 10 of 40
SEA Games poised to boost equipment sales, Thai brands
Business, Kuakul Mornkum, Published on 09/12/2025
» The Thailand Sporting Trade Association expects the 2025 Southeast Asian (SEA) Games to help boost sales of sports equipment and serve as a platform for Thai sports brands to increase visibility among regional audiences.
Ad spending flat in 2026
Business, Kuakul Mornkum, Published on 02/12/2025
» Marketers are unlikely to increase their budgets next year, according to a survey by the Marketing Association of Thailand (MAT).
Thailand taps into silver workforce
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has become an "aged society", where more than 20% of its population is 60 or older. With a shrinking birth rate and a growing elderly population, the country faces challenges in terms of labour and social issues.
Exporting steamy soft power
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.
Co-pay to prop up small operators
Business, Kuakul Mornkum, Published on 23/10/2025
» The government's "Khon La Khrueng Plus" co-payment scheme is expected to provide a lift for small restaurants and retailers, helping them thrive in a sluggish economy.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Laundry You IPO funds to be used to grow store network
Business, Kuakul Mornkum, Published on 17/10/2025
» Laundry You (WASH), operator of the WashXpress launderette chain, is to list on the Market for Alternative Investment with an initial public offering (IPO) price of 7.50 baht a share.
Book sales hampered by drop in purchasing power
Business, Kuakul Mornkum, Published on 25/09/2025
» The sluggish economy has resulted in tighter budgets for book purchases, with the uncertain political climate further discouraging spending, according to the Publishers and Booksellers Association of Thailand (Pubat).
New alcohol ad rules leave industry confused
Business, Kuakul Mornkum, Published on 15/09/2025
» Uncertainty surrounds the implementation of the new Alcoholic Beverage Control Act regarding the advertising rules for operators, with the details depending on upcoming ministerial notifications.
Restaurants call for stimulus
Business, Kuakul Mornkum, Published on 08/09/2025
» Restaurant operators are calling on the new government to introduce supportive measures for the industry, citing numerous challenges including the sluggish economy, rising raw material costs, and difficulties in accessing loans.