Showing 1 - 10 of 14
Ad spending flat in 2026
Business, Kuakul Mornkum, Published on 02/12/2025
» Marketers are unlikely to increase their budgets next year, according to a survey by the Marketing Association of Thailand (MAT).
PepsiCo aligns with the times
Business, Kuakul Mornkum, Published on 27/10/2025
» Driving sustainable growth means more than increasing sales -- it's about improving lives throughout the product journey and offering customers better choices, guided by a clear vision.
Book sales hampered by drop in purchasing power
Business, Kuakul Mornkum, Published on 25/09/2025
» The sluggish economy has resulted in tighter budgets for book purchases, with the uncertain political climate further discouraging spending, according to the Publishers and Booksellers Association of Thailand (Pubat).
International schools retain momentum
Business, Kuakul Mornkum, Published on 25/08/2025
» Thailand's international school sector continues to grow, even as the nation's population is declining.
Wage hike to pose a test for restaurateurs
Business, Kuakul Mornkum, Published on 19/06/2025
» Raising the daily minimum wage to 400 baht will add pressure to struggling Thai restaurateurs, says the Thai Restaurant Association.
Project aims to support aspiring translators
Business, Kuakul Mornkum, Published on 29/04/2025
» Several associations have joined forces to launch a new project aimed at attracting aspiring translators, with the goal of introducing Thai literary works to international readers.
Act rejig to benefit small booze producers
Business, Kuakul Mornkum, Published on 25/03/2025
» The easing of restrictions on alcohol advertising would create greater opportunities for small alcohol producers, according to the Thai Alcohol Beverage Business Association (Tabba).
Beauty with a Thai touch
Business, Kuakul Mornkum, Published on 13/01/2025
» In Thailand's competitive beauty market, consumers have easy access to skincare products and cosmetics from Japan, South Korea and Western countries at local beauty retail shops.
Association expects ad outlay to edge lower this year
Business, Kuakul Mornkum, Published on 09/01/2025
» The Marketing Association of Thailand (MAT) forecasts marketing spending to decrease by 0.41% this year due to gloomy economic prospects.
Marketers focus on affiliate content
Business, Kuakul Mornkum, Published on 04/11/2024
» As more consumers turn to e-commerce platforms, affiliated content strategies are projected to grow because they offer marketers a cost-effective way to promote their products online.