Showing 1 - 10 of 206
Stronger baht hurts travel
Business, Molpasorn Shoowong, Published on 01/04/2026
» The tourism sector could lose 15-17% of revenue if the baht strengthens beyond 30 per US dollar, according to a former governor of the Tourism Authority of Thailand (TAT).
Tourism stimulus eyed to address slowdown
Business, Molpasorn Shoowong, Published on 14/03/2026
» To mitigate the tourism impact from the Middle East conflict, the Tourism Authority of Thailand (TAT) plans to propose to the cabinet a stimulus measure for the short-haul and domestic markets, as well as setting up a "war room" in collaboration with private operators.
Mideast conflict a blow to long-haul tourism
Business, Molpasorn Shoowong, Published on 05/03/2026
» As the conflict in the Middle East weighs on global travel prices and travellers’ pocketbooks, tourism operators in Thailand project arrivals from long-haul markets in 2026 will fall short of the 10.8 million seen last year.
Tourism Authority of Thailand invests B30m to revamp app
Business, Molpasorn Shoowong, Published on 25/02/2026
» The Tourism Authority of Thailand (TAT) has invested 30 million baht to revamp its Amazing Thailand app to support seamless travel for inbound tourists, aiming to reach its goal of 3 trillion baht in tourism revenue this year.
Flood recovery lag weighs on Hat Yai
Business, Molpasorn Shoowong, Published on 05/02/2026
» While most hotels in Hat Yai have already resumed operations, insufficient flood relief has resulted in only 30% of shops and restaurants reopening, leading to a weak outlook for tourism revenue during the Chinese New Year, according to the Hat Yai Songkhla Hotels Association.
Tourism Authority of Thailand banking on Muay Thai Festival
Business, Molpasorn Shoowong, Published on 03/02/2026
» The Tourism Authority of Thailand (TAT) is optimistic about sports tourism growth this year as it hosts the Amazing Muay Thai Festival this week, expecting more than 18,000 visitors.
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Tourism Authority of Thailand expects drop in New Year revenue
Business, Molpasorn Shoowong, Published on 26/12/2025
» Tourism receipts during the New Year holiday are expected to plunge by 2-9% year-on-year due to the border conflict and flooding in the South, while outbound travel remains strong, supported by the strength of the local currency.
UFO festival on Thailand tourism calendar in 2026
Business, Molpasorn Shoowong, Published on 25/12/2025
» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.
Thailand tipped for major tourism revival
Business, Molpasorn Shoowong, Published on 24/12/2025
» The Association of Thai Travel Agents (Atta) expects 39 million foreign arrivals next year, including 9 million Chinese tourists, while announcing its readiness to help stimulate 3 billion baht via its trade show in January.