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BUSINESS

US visitors to Thailand likely to increase this year

Business, Molpasorn Shoowong, Published on 28/10/2025

» Thailand expects nearly 1.2 million tourists from the US next year, continuing a record-breaking trend for the market, which has been boosted by more flights including the return of United Airlines to Bangkok after an 11-year absence.

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THAILAND

Pop star Lisa appointed ‘Amazing Thailand Ambassador’

Molpasorn Shoowong, Published on 15/10/2025

» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.

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BUSINESS

Pattaya touts red-light zone

Molpasorn Shoowong, Published on 15/09/2025

» In light of the recent BBC Three documentary focusing on the “dark side” of Thailand, Pattaya tourism operators have urged the government to solve persistent negative issues such as fraud, the decriminalisation of sex workers, and regulation of cannabis.

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BUSINESS

Trump tariffs imperil Samui boom

Business, Molpasorn Shoowong, Published on 08/04/2025

» The Tourism Authority of Thailand (TAT) is monitoring the US market for any potential impact from the new US tariff policy, while tourism operators in Samui fear the taxes could spoil the opportunity to reap profits from The White Lotus TV series due to weakened purchasing power.

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BUSINESS

Bangkok Airways keen on passenger numbers

Business, Molpasorn Shoowong, Published on 29/03/2025

» Bangkok Airways is aiming for a post-pandemic high of 4.7 million passengers this year, based on optimism about Thai tourism driven by interest in HBO's The White Lotus TV series.

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BUSINESS

Centara to invest B15bn in hotels

Business, Molpasorn Shoowong, Published on 01/03/2025

» Centara Hotels & Resorts (CHR) plans to invest 15 billion baht in hotels over the next three years, while targeting revenue of 15.5 billion baht in 2025.

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BUSINESS

Trip.com Group sees China market uptick

Business, Molpasorn Shoowong, Published on 26/02/2025

» Though Chinese tourist bookings grew slower than expected in the first month of the year because of safety concerns, they should improve overall from last year as Thailand remains a popular global destination, says online travel agent Trip.com Group.

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BUSINESS

Samui tourism banking on TV show

Molpasorn Shoowong, Published on 22/10/2024

» Samui tourism operators expect a minimum 10% uptick in occupancy rates and more tourists visiting the shooting locations of the HBO series The White Lotus, which featured Thai pop star Lalisa "Lisa" Manoban.