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THAILAND

Pop star Lisa appointed ‘Amazing Thailand Ambassador’

Molpasorn Shoowong, Published on 15/10/2025

» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.

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BUSINESS

South Korea eases red tape

Business, Molpasorn Shoowong, Published on 10/12/2024

» South Korea is seeking to loosen arrival measures for Thai tourists following negative sentiment over the strict immigration system and strong regional competition to draw visitors, says the Korea Tourism Organization (KTO).

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BUSINESS

Bookings at riverside hotels surge

Business, Molpasorn Shoowong, Published on 15/11/2024

» Hotels along the Chao Phraya River are expecting a significant uptick in bookings for December and the New Year celebration as tourism resumes and Thai K-pop star Lalisa is booked to perform at Iconsiam's countdown event.

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BUSINESS

Ministry urges Thai tourism authority to set higher revenue target

Business, Molpasorn Shoowong, Published on 10/07/2024

» The tourism revenue target for 2025 might be increased as the Tourism and Sports Ministry would like to see the Tourism Authority of Thailand (TAT) set a higher target than the 3.5 trillion baht sought this year.

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BUSINESS

Concerts, events hold revenue promise

Business, Molpasorn Shoowong, Published on 08/04/2024

» With an ambitious target to secure 3.5 trillion baht in tourism revenue in 2025, the Pheu Thai-led government faces a tremendous challenge as revenue totalled 2.09 billion last year.

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BUSINESS

Retail sector still sensitive

Business, Molpasorn Shoowong, Published on 11/03/2024

» Despite higher tourist spending and tax incentives to spur purchases, Thailand's retail industry remains fragile, with an influx of substandard goods from China piling pressure on local entrepreneurs.

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BUSINESS

TAT banking on Muay Thai visa

Molpasorn Shoowong, Published on 16/01/2024

» The Thai tourism industry is unfazed by intense competition in the soft power arena, with the Tourism Authority of Thailand (TAT) banking on the unique Muay Thai visa to attract more visitors.

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BUSINESS

Tourist trap

Business, Molpasorn Shoowong, Published on 27/11/2023

» The pandemic has made every country realise their economies cannot thrive with closed borders.

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BUSINESS

Korean arrivals expected to hit 1m mark in third quarter

Business, Molpasorn Shoowong, Published on 22/06/2023

» The number of Korean tourists visiting Thailand is projected to hit 1 million in the third quarter of this year, while the Korea Tourism Organization also wants to attract more Thai tourists via smart tourism products.

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BUSINESS

Limited appetite for overseas excursions

Business, Molpasorn Shoowong, Published on 22/03/2023

» While there were heavy bookings for April under the government's domestic hotel subsidy scheme, the number of outbound tourists during the Songkran holiday period remains low.