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BUSINESS

Phuket arrivals prove to be resilient

Business, Narumon Kasemsuk, Published on 12/11/2025

» A mix of Asian and European markets has helped Phuket outpace the rest of the country in terms of tourism recovery, with arrivals during the first 10 months up year-on-year, while hotels have maintained room rates and occupancy during the current high season.

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BUSINESS

Trat tourism set for revival as UK ends travel ban

Business, Narumon Kasemsuk, Published on 08/11/2025

» The UK has lifted its travel advisory against non-essential trips to Trat, allowing tourism operators to receive more bookings, but they criticised a government move to subsidise tour groups in the provinces that border Cambodia.

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BUSINESS

Unpacking the tourism tax

Business, Narumon Kasemsuk, Published on 08/11/2025

» While the cabinet approved the National Tourism Policy Committee's proposal to collect a tourism tax from inbound travellers in February 2023, the programme has still not been implemented.

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BUSINESS

New Year countdown events on track

Narumon Kasemsuk, Published on 30/10/2025

» Thailand’s New Year countdown events will continue as usual, but the iconic fireworks show usually staged at Wat Arun in Bangkok will move to the northern province of Phayao in an effort to promote second-tier destinations, according to the Tourism Authority of Thailand (TAT).

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BUSINESS

Former tourism boss touts measures for 2026 comeback

Business, Narumon Kasemsuk, Published on 22/10/2025

» Despite a tourism downturn this year, Thailand should not lose its grip on promoting the markets next year, as the government should quickly fix perceptions concerning the lack of safety by revamping its image to resemble a trusted destination and by partnering with airlines to maintain seats and affordable airfares, in order to increase revenue by 8% to 1.63 trillion baht as targeted.

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BUSINESS

TAT targets luxury and wellness tourism

Business, Narumon Kasemsuk, Published on 17/10/2025

» Thai tourism authorities will no longer promote cheap tour packages to compete with neighbouring countries, instead focusing on high-potential segments such as health and wellness, luxury travel and sustainable tourism, according to the Tourism Authority of Thailand.

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BUSINESS

Booming baht scares off Japan

Business, Narumon Kasemsuk, Published on 06/10/2025

» Baht appreciation against a weakening yen has influenced travel spending between Thailand and Japan this year.

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BUSINESS

New tourism minister eyes domestic spending

Narumon Kasemsuk, Published on 26/09/2025

» Thailand’s new tourism and sports minister wants to see the sector return to its healthy pre-pandemic level next year, prioritising budget usage to subsidise local consumption rather than giving handouts to foreign tourists.

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BUSINESS

Thais still keen on Japan

Business, Narumon Kasemsuk, Published on 19/09/2025

» The number of Thais visiting Japan posted growth of 8.2% in the first eight months as the market rebounded from a two-month slump with a 2.4% uptick in August.

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BUSINESS

Strengthening baht adds to woes of ailing travel sector

Business, Narumon Kasemsuk, Published on 14/08/2025

» The strengthening baht is beginning to weigh on the fragile tourism sector, which is plagued by recurring security issues, leaving tourists feeling their visits aren't worth the cost.