Showing 1 - 10 of 108
Domestic airfares continue to decrease
Business, Narumon Kasemsuk, Published on 04/12/2025
» Despite a dispute over expensive airfares to flood-stricken Hat Yai, average domestic ticket prices this year continued to decline, as low-cost carriers fled from underperforming Chinese routes to add domestic flights and avoid competition with state-backed Chinese airlines.
Former tourism boss touts measures for 2026 comeback
Business, Narumon Kasemsuk, Published on 22/10/2025
» Despite a tourism downturn this year, Thailand should not lose its grip on promoting the markets next year, as the government should quickly fix perceptions concerning the lack of safety by revamping its image to resemble a trusted destination and by partnering with airlines to maintain seats and affordable airfares, in order to increase revenue by 8% to 1.63 trillion baht as targeted.
Long-haul arrivals a rare bright spot in Thai tourism market
Narumon Kasemsuk, Published on 10/10/2025
» Travellers to Thailand from long-haul markets are poised to help offset sluggish Asian arrivals this year, with seat bookings through the end of March already up more than 10% from the same period a year earlier, say tourism officials.
China ousts Japan in outbound market
Business, Narumon Kasemsuk, Published on 13/08/2025
» Forward bookings by outbound tourists for the upcoming high season remain strongly supported by Chinese tour packages, attributed to lower costs of 30-50% compared with trips to Japan, which recorded a decline for the first time in June.
Tourism revival goes into reverse
Business, Narumon Kasemsuk, Published on 21/07/2025
» Over the past three years, Thai tourism has been struggling to regain the peak it once reached prior to the pandemic, while neighbouring countries Malaysia and Vietnam have already surpassed their performance in 2019, recording 37 million and 17 million tourist arrivals, respectively.
New minimum wage to lead to hotel layoffs
Business, Narumon Kasemsuk, Published on 24/06/2025
» Large-scale layoffs in the hotel sector could be seen during this low season if the government agrees to raise the minimum wage to 400 baht from next week as planned, while the Thai Hotels Association (THA) has submitted a petition to the prime minister, asking for the policy to be cancelled.
Hoteliers take a chance with price fluctuation
Business, Narumon Kasemsuk, Published on 03/05/2025
» Room rates surged during the recent tourism high season, sparking criticism among some travellers who viewed Thai hotels as being more expensive than those in neighbouring countries.
Chinese visitors to Pattaya set to slide
Business, Narumon Kasemsuk, Published on 01/04/2025
» Pattaya tourism operators are bracing for a sharp plunge in arrivals this low season, largely attributed to the Chinese market, as independent tourists have started to pivot to other overseas destinations.
Asia Hotel upgrades to meet market challenges
Business, Narumon Kasemsuk, Published on 13/03/2025
» With five-star room rates in the city centre dramatically surging, the locally managed Asia Hotel Bangkok still relies on an affordable pricing strategy to maintain healthy occupancy amid intense competition.
Trump tariffs put tourism on edge
Business, Narumon Kasemsuk, Published on 20/02/2025
» Uncertainty over the Chinese market and the effect of US President Donald Trump's policies are the most critical factors for the tourism industry in the first half, as airlines and hoteliers consider market trends after the high season.