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The rise of the matcha bro: Bangkok’s soft masculinity moment
Chavisa Boonpiti, Published on 27/11/2025
» There’s a running joke that you can now identify a certain type of Bangkok man by three items: a tote bag, a matcha, and a relaxed-fit pair of trousers. It’s a meme, but like most memes, it’s funny because it’s true. Something about the city’s male energy has softened – not in a humiliating way, but in a way that feels intentional, self-aware, and a little bit charming.
Everything all at once
Life, Chavisa Boonpiti, Published on 08/11/2025
» Bangkok is often described through its heat and rhythm, but it's easier to notice what doesn't move. Outside, the air ripples, motorbikes weave and heat sticks to skin. But, stepping inside, everything stops at the glass. The air turns cool, predictable. Music hums softly from invisible speakers, escalators glide as though the city never sweats. Here, you can eat, shop, exercise, unwind and never once face the weather. It's Bangkok, distilled: frictionless and fluorescent.
Going long on fish sauce
Life, Chavisa Boonpiti, Published on 25/10/2025
» You notice it first by accident. A faint, familiar salty-sweet scene sneaks out from a kitchen vent in the East Village, sharp enough to cut through New York City's winter air. It doesn't announce itself, yet you know it instantly -- fish sauce. Somewhere between the bodegas and brownstones, Bangkok has quietly found a place to breathe.