Showing 1 - 10 of 11
Internet, TV touted as ad kings
Business, Nanat Suchiva, Published on 29/05/2018
» TV and internet are still the major sources of advertising in Thailand, says Media Intelligence.
Digital TV tops spending table
Business, Nanat Suchiva, Published on 19/04/2018
» Advertising spending on digital TV in March was a standout, with over 6.5 billion baht, amid decreasing value in traditional channel, cable and satellite platforms.
Media Intelligence predicts 6% ad spending hike for 2018
Business, Nanat Suchiva, Published on 14/03/2018
» Media industry spending is expected to rebound this year, based on the growing online and out-of-home media outlet segments, as well as a positive outlook for Thailand's economy, says researcher Media Intelligence (MI).
Line of the times
Business, Nanat Suchiva, Published on 19/02/2018
» Smartphones and mobile technology have been influential to the digital TV business and audience, changing the landscape of the industry. Now digital TV operators are leveraging their strategies to stay competitive after experiencing some difficult years.
One Enterprise strengthens partnership with Line TV
Business, Nanat Suchiva, Published on 13/02/2018
» One Enterprise Co, the operator of ONE31 HD digital TV channel owned by GMM Grammy Plc, will add more online content on Line TV to strengthen its premium-mass positioning and to create more awareness of digital TV viewership.
BEC, Line unite for digital TV
Nanat Suchiva, Published on 10/02/2018
» BEC World Plc, the operator of Channel 3, has collaborated with Line TV to stay competitive in the intense digital TV segment.
BNK48 adopts J-pop model
Business, Nanat Suchiva, Published on 09/02/2018
» Girl group BNK48 hopes to become the latest twist on the Thai artist management model by mimicking Japan’s popular idol culture and enabling the production of massive revenue.
JKN plots more Indian soaps
Business, Nanat Suchiva, Published on 31/01/2018
» JKN Global Media Co, a content management and distribution company, wants to import more Indian series to tap growing demand among Thai audiences, saying it will overshadow Korean and Japanese content in the near future.
Major Cineplex bullish on upcountry ads
Business, Nanat Suchiva, Published on 23/01/2018
» SET-listed Major Cineplex Group Plc, the country's largest cinema chain operator, wants its in-cinema ad revenue to grow over 5% this year to 13% of the total as the group expands in major provinces.
Mindshare: Ads to rebound on growth
Business, Nanat Suchiva, Published on 22/01/2018
» Advertising expenditure is expected to grow by 7.6% this year, reaching 119 billion baht thanks to a rebound in consumer sentiment and support from government policies and events such as the World Cup, says Mindshare Thailand, a marketing and media network agency.