Showing 41-50 of 125 results
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CentralWorld launches 'Embracing Happiness 2023’
Guru, Pornchai Sereemongkonpol, Published on 22/11/2022
» CentralwOrld kicked off the "Embracing Happiness 2023" campaign, keeping in line with its reputation as a landmark for Christmas and New Year celebrations in the heart of Bangkok with cutesy decor, shows and more until Jan 1, 2023.
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Find everything from gaming chairs to giant pool floats at the new Tops Club
Guru, Pornchai Sereemongkonpol, Published on 10/10/2022
» Tops Club, Central Retail Corporation's first membership store, recently opened on Rama II Road behind Central Rama II, boasting an expansive list of imported goods from the US, Japan, South Korea, Australia and New Zealand for everyone in the family.
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Central takes you down memory lane with a nostalgic exhibition
Guru, Pornchai Sereemongkonpol, Published on 30/09/2022
» To celebrate Central's 75th anniversary, a collection of memorabilia items from friends of Central will be displayed at Central: The Original Store on Charoen Krung until November 6.
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Curious vintage Thai ads
Guru, Pornchai Sereemongkonpol, Published on 15/07/2022
» It's always fascinating to look back at print ads from yesteryears as they serve as a window into the past and what values and attitudes were acceptable back then. Even though I think you shouldn't judge work from the past with today's value (look up presentism), I'm going to do that anyway with some of the following vintage ads for your entertainment.
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Awkward English
Guru, Pornchai Sereemongkonpol, Published on 12/11/2021
» At the risk of sounding like a grammar pedant (I'm avoiding the N-word here), it irks me every time when I see awkward English copy in advertisement and publicity materials for products intended for the Thai market.
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New Month, New Rules?
Guru, Pornchai Sereemongkonpol, Published on 10/09/2021
» September 1 was the D-day for many to be let out of their homes for the first time in a long while (guilty!). It seems, at the time of going to print, another D-day unworthy of celebration will be October 1.
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Flippant Promotions
Guru, Pornchai Sereemongkonpol, Published on 12/03/2021
» Businesses can cash in on the talk of the online town by incorporating it into their online promotion in order to grab people's attention amid a barrage of items that flood Facebook newsfeed. A few of them, however, made people stop and stare for the wrong reasons. I noticed two recent incidents where brands cashed in on the political climate in order to promote themselves. And received a tonne of online backlash for it.
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Afterlife wish list
Guru, Pornchai Sereemongkonpol, Published on 05/02/2021
» Chinese New Year next Friday is a special one since it'll be the first time it's approved as a public holiday in Thailand by the Cabinet. We may as well make it a tradition, given the huge population of overseas Chinese here. As a third-generation Thai with complete Chinese ethnicity, I grew up with a lot of quirky traditions that my Thai Thai friends may not be aware of. Burning paper offerings on important occasions like Qingming Festival or CNY is at the top as it's a gesture of taking care of departed loved ones in the afterlife with creature comforts. Over the years, I've seen the evolution (and irony) of paper offerings from banknotes with 12 digits (hyperinflation much?) to treadmills so ama and agong can stay in shape. Here are a few of the most creatives offerings for your entertainment:
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You go, girl!
Guru, Pornchai Sereemongkonpol, Published on 03/07/2020
» A student by the name Ploy staged an impromptu protest in Siam Square last Saturday, pictures and videos of which were posted by two Twitter handles @BadStudent_ and @NuttaaBow. She sat on a chair hands-tied behind her back and mouth taped shut. A placard hanging from her neck reads, "This student violates a school rule by wearing her hair long past her eye lobes and in bangs, destroying the unique identity of Thai students. Please punish her." It ends with a hashtag "#เลิกบังคับหรือจับตัด (#StopForcingOrCutting)". A call to stop forcing Thai students to have a certain type of haircut or having their hair cut by the teachers against their will.
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Old-timey ads that can't be run today
Guru, Pornchai Sereemongkonpol, Published on 22/11/2019
» The purpose of an advertisement is primarily to sell products but it also serves as a mirror to reflect the culture and societal values of its day. Before the bombardment of ads on YouTube and on our Facebook newsfeed, there were ads from the past that have accidentally become amusing by today's standard.
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