Showing 41-50 of 128 results
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Saithip denies dismissal
Business, Nanat Suchiva, Published on 27/03/2018
» Saithip Montrikul Na Audhaya, an executive of GMM Grammy's GMM Channel Trading, the operator of GMM25 digital TV channel and A-Time Media, denied being sacked, saying she has been promoted.
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Media Intelligence predicts 6% ad spending hike for 2018
Business, Nanat Suchiva, Published on 14/03/2018
» Media industry spending is expected to rebound this year, based on the growing online and out-of-home media outlet segments, as well as a positive outlook for Thailand's economy, says researcher Media Intelligence (MI).
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Marketers urged to use tech
Business, Nanat Suchiva, Published on 17/01/2018
» Marketers and advertisers should apply artificial intelligence (AI), robotics and virtual reality technologies to differentiate themselves in an intensely competitive market, says New York-based marketing research company Envirosell.
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Far East buys remaining bit of Fame Line
Business, Nanat Suchiva, Published on 02/02/2018
» The advertising firm Far East DDB Plc has clinched a deal to buy the final 13.5% stake in Thai ad agency Fame Line to strengthen its business in the future.
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Dunnhumby puts media focus in-store
Business, Nanat Suchiva, Published on 07/02/2018
» Brands must build unique identities and use in-store media to be competitive at a time of intense digital marketing, says Dunnhumby.
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BNK48 adopts J-pop model
Business, Nanat Suchiva, Published on 09/02/2018
» Girl group BNK48 hopes to become the latest twist on the Thai artist management model by mimicking Japan’s popular idol culture and enabling the production of massive revenue.
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MI sees 10.3% surge in 2018 ad outlays
Business, Nanat Suchiva, Published on 14/12/2017
» Thailand's advertising spending is expected to recover to strong growth of 10.3% next year, helped by increasing online and out-of-home (OOH) media and the improving economy, says Media Intelligence Co (MI).
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Staying afloat amid a digital sea change
Business, Nanat Suchiva, Published on 03/01/2018
» Thailand's media landscape has undergone a sea change over the past three years because of the proliferation of digital media.
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Ad spending down 5.7% in first 11 months
Business, Nanat Suchiva, Published on 15/12/2017
» Thailand's ad spending across media outlets fell 5.7% in the first 11 months of the year to 92.6 billion baht, with magazines facing the biggest drop, according to market research firm Nielsen Thailand.
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MQDC puts spotlight on nature with The Forestias
Business, Nanat Suchiva, Published on 08/12/2017
» Magnolia Quality Development Corporation Ltd (MQDC) is set to invest about 90 billion baht on an ambitious mixed-use and multi-generational lifestyle project that will support a forest ecosystem in the metropolitan area.
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