Showing 11-20 of 51 results
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Index Creative goes online in Myanmar
Business, Nanat Suchiva, Published on 19/12/2017
» Index Creative Village Plc, the country's largest creative events organiser, is expanding its online presence in Myanmar, as people there become increasingly attached to social media platforms like Facebook and YouTube.
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Staying afloat amid a digital sea change
Business, Nanat Suchiva, Published on 03/01/2018
» Thailand's media landscape has undergone a sea change over the past three years because of the proliferation of digital media.
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Nielsen debuts ratings tool
Business, Nanat Suchiva, Published on 09/11/2017
» Nielsen Thailand has launched a multi-screen ratings measurement in Thailand for the first time in a bid to help marketers and media owners target offline and online audiences more effectively.
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Digital TV players log on to YouTube
Business, Nanat Suchiva, Published on 27/10/2017
» As the media landscape has totally changed over the past three years, digital TV operators have tried to draw more people to watch their content on TV and digital channels such as YouTube, Facebook and Line TV.
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Get out of comfort zone, admen urged
Business, Nanat Suchiva, Published on 21/09/2017
» As the culture of creating and consuming content has radically changed with new technology, the advertising industry needs to adapt to stay afloat, say industry experts at the Adman Awards & Symposium 2017.
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Dentsu Thailand stresses fundamentals as ad spending slides
Business, Nanat Suchiva, Published on 14/09/2017
» As the media landscape and regulations change, advertising agencies need to focus more on fundamental approaches to help brands effectively communicate their messages to consumers, says Dentsu Thailand, an affiliate of the Japan-based ad firm.
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Do or die time for digital TV operators
Business, Nanat Suchiva, Published on 24/07/2017
» After three years of digital TV operations, a clear-cut picture is emerging of those who will rise and those who will fall by the wayside.
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Regulatory loophole for OTT
Business, Nanat Suchiva, Published on 03/07/2017
» Facebook and Google's YouTube could miss the July 22 deadline to register under the over-the-top (OTT) regulatory framework, but advertising agencies and spenders can avoid violating OTT regulations by using overseas servers, media analysts say.
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TrueVisions calls for help with piracy
Business, Nanat Suchiva, Published on 06/07/2017
» TrueVisions, Thailand's largest pay-TV operator, has urged the government to lend a helping hand to combat film piracy and illegal content on social media.
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Analyst sees big data making 2nd-half mark
Business, Nanat Suchiva, Published on 15/07/2017
» Media agencies are striving to snatch insights from big data technology, a trend that is bound to gather steam in the second half of the year, says media expert Sorada Sonprasit.
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