Showing 11-20 of 564 results
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Nielsen Thailand fine-tunes ratings methodology
Business, Saengwit Kewaleewongsatorn, Published on 18/06/2015
» New TV ratings with a bigger sample size will go live next month in a bid to boost measurement accuracy and fit the changing media landscape.
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Agencies called on to innovate
Business, Saengwit Kewaleewongsatorn, Published on 19/06/2015
» The same creativity that goes into product development is needed for advertising, say Leo Burnett executives at the Cannes Lions, the world's biggest ad awards.
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Hotel chains fight for slice of Myanmar's tourism pie
Business, Saengwit Kewaleewongsatorn, Published on 22/06/2015
» Yangon: Myanmar wants to boost its food and hospitality standards to serve growing demand from international tourists, who are expected to number 5 million this year.
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PPTV kicks off coverage of English football after deal
Business, Saengwit Kewaleewongsatorn, Published on 25/06/2015
» Bangkok Media and Broadcasting Co, operator of the PPTV digital TV channel, has been given exclusive rights by CTH to broadcast 26 English Premier League (EPL) football matches on its channel in the 2015-16 season.
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Report ranks best brands domestically
Business, Saengwit Kewaleewongsatorn, Published on 27/06/2015
» Dairy producer Dutch Mill has been ranked Thailand’s best brand in all categories by a consumer research firm, underscored by having the most frequent rate of purchase.
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Wichai unites small shops with venture
Business, Saengwit Kewaleewongsatorn, Published on 26/06/2015
» Veteran investor Wichai Thongtang has diversified into retail by joining forces with 28 medium-sized product distributors in order to create bargaining power for small grocery shops.
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GfK shows social conscience
Business, Saengwit Kewaleewongsatorn, Published on 30/06/2015
» GfK Thailand, the local unit of the German market research company, is looking for 15% revenue growth, driven mainly by its work for social and public affairs.
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GfK: 'Traditional' Thais should be wooed
Business, Saengwit Kewaleewongsatorn, Published on 02/07/2015
» Businesses should integrate global and local consumer insights to seek opportunities and win the hearts of consumers who are influenced by growing urbanisation and technology, says research company GfK Thailand.
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Thai TV seeks injunction against NBTC
Business, Saengwit Kewaleewongsatorn, Published on 01/07/2015
» Thai TV Co, which failed to pay its second auction fee instalment, yesterday sought an injunction from the Central Administrative Court to prevent the broadcasting regulator from claiming a 288-million-baht bank guarantee.
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Index restructures in new partnership with Wave
Business, Saengwit Kewaleewongsatorn, Published on 01/07/2015
» Major event organisers are diversifying into lifestyle and services activities in order to reduce risk.
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