Showing 1-10 of 202 results
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Ad spending set to grow 3.5% in 2018
Business, Sasiwimon Boonruang, Published on 16/11/2018
» Ad spending this year is estimated to grow 3.5% to 89.5 billion baht, with out-of-home (OOH) and online recording the highest ad growth of 23% and 21% respectively, says ad service provider Media Intelligence (MI).
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They've got game
Life, Sasiwimon Boonruang, Published on 05/08/2015
» Game Casters are online celebrities who inhabit unique pockets of YouTube — "pockets" may not sound large enough when the most popular of them has 38 million followers. To "cast game", as the activity is known, is for these people to play through a video game (say, Minecraft) accompanied by humorous, irreverent and sometimes swear-ridden commentary, and their whole subjective experiences are recorded and broadcast on YouTube channels for their fans to watch.
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Delivering the e-book experience
Life, Sasiwimon Boonruang, Published on 04/03/2015
» The practice of reading e-books in Thailand has received a big boost from a mobile application called Ookbee.
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MCOT keen on shift to digital platform
Business, Sasiwimon Boonruang, Published on 30/11/2018
» MCOT Plc is shifting from its TV and radio business to the digital platform, with a focus on target audience groups and partners to cope with lower ad spending on traditional media.
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Finding a niche
Life, Sasiwimon Boonruang, Published on 14/06/2017
» Being an online influencer is mightier than the sword these days. With a certain number of social media followers and the ability to assert opinions, theoretically anyone can become one. But it is not easy to sustain power if the influencer cannot maintain focus.
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E-commerce made easy on 11street
Business, Sasiwimon Boonruang, Published on 01/07/2017
» South Korea-based 11street has spread its wings to capitalise on huge e-commerce opportunities in Thailand, where the penetration rate is a mere 1% of the retail industry.
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Going for a ride
Life, Sasiwimon Boonruang, Published on 24/08/2016
» One of the national symbols of Thailand, the tuk-tuk will also soon serve people around the world in a new arcade racing game.
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Fair game
Life, Sasiwimon Boonruang, Published on 08/06/2016
» Online payment services are a growing platform in the age of digital commerce. AirPay is a new online payment platform that allows users to pay for goods and services in local shops at more than 60,000 counters around the country.
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On-demand delivery
Life, Sasiwimon Boonruang, Published on 25/01/2017
» Ordering food online was once limited to pizza or fried chicken. But now diners can enjoy a larger variety of cuisines thanks to food delivery mobile applications like FoodPanda, Line Man and UberEats.
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Accessibility is the key for redesigned VOD app
Life, Sasiwimon Boonruang, Published on 19/10/2016
» Having studied the pattern among Thai audiences for more than a year, the video-on-demand service HOOQ has introduced a new mobile app.
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