Showing 1-10 of 18 results
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Thai brands failing to engage, says agency
Business, Saengwit Kewaleewongsatorn, Published on 02/06/2015
» Consumers are losing trust in Thai brands as they stick to similar marketing strategies and campaigns, says advertising agency Y&R Thailand, which conducted a brand asset valuator study in nine provinces involving 2,500 respondents across 130 product categories.
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Agencies called on to innovate
Business, Saengwit Kewaleewongsatorn, Published on 19/06/2015
» The same creativity that goes into product development is needed for advertising, say Leo Burnett executives at the Cannes Lions, the world's biggest ad awards.
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GfK: 'Traditional' Thais should be wooed
Business, Saengwit Kewaleewongsatorn, Published on 02/07/2015
» Businesses should integrate global and local consumer insights to seek opportunities and win the hearts of consumers who are influenced by growing urbanisation and technology, says research company GfK Thailand.
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Discounts, promotions stir shoppers
Business, Saengwit Kewaleewongsatorn, Published on 14/05/2015
» Discounts and good promotional campaigns are the most effective marketing tools for stimulating consumers during times of economic stagnation, says Intage Thailand.
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True4U eyes content splurge
Business, Saengwit Kewaleewongsatorn, Published on 28/05/2015
» True4U, a digital TV channel owned by True Corporation, has set aside 2 billion baht for content and studios this year and repositioned itself as a sports and entertainment channel, aiming for the top three in digital TV.
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Channel 3 unsure of simulcast rules
Business, Saengwit Kewaleewongsatorn, Published on 10/10/2014
» Problems may arise from unclear regulations after the National Broadcasting and Telecommunications Commission (NBTC) approves Channel 3's simulcast proposal.
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Regulator will submit acts
Business, Saengwit Kewaleewongsatorn, Published on 25/11/2014
» The National Broadcasting and Telecommunications Commission (NBTC) plans to submit two broadcasting-related acts to the Council of State for interpretation after encountering conflicts over annual fees collected from TV broadcasters.
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Japanese try to win back Thai viewers
Business, Saengwit Kewaleewongsatorn, Published on 28/07/2014
» Japanese TV content could make its presence felt anew with the rising popularity of digital TV channels, pinpointing Thailand as a hub in Southeast Asia.
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Branding is way forward for agencies
Business, Saengwit Kewaleewongsatorn, Published on 07/08/2014
» Advertising agencies should focus on branding and the purpose of advertisements to avoid a price war and declining rankings in the global arena.
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Brands must get creative to win loyalty
Business, Saengwit Kewaleewongsatorn, Published on 25/06/2014
» Brilliant advertising creativity involves delivering brand messages through storytelling because consumers tend to avoid watching obvious adverts, say industry executives.
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