Showing 1-10 of 10 results
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Ad firms pin hopes on government stimulus
Business, Saengwit Kewaleewongsatorn, Published on 17/10/2014
» The Thai advertising industry is still weak and will not recover until next year when the government carries out its economic measures and invests in infrastructure megaprojects, says media company Group M.
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Digital TV can reward advertisers
Business, Saengwit Kewaleewongsatorn, Published on 23/07/2014
» Brands should allocate some of their advertising budgets to new digital TV channels to take advantage of their rising audience, says Mindshare, a global marketing and media services network.
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BEC risks losing share of Channel 3 Analogue
Business, Saengwit Kewaleewongsatorn, Published on 14/08/2014
» After Sept 1, BEC World Plc, the operator of Channel 3, could risk losing its share of the analogue channel as it needs to follow the must-carry rule after the Central Administrative Court dismissed its request for exemption from the rule implementation.
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Private sector sees stability
Business, Saengwit Kewaleewongsatorn, Published on 02/06/2014
» The immediate tackling of economic problems by the National Council for Peace and Order (NCPO) is making private companies feel more confident about launching products in the second half of this year.
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BEC World beefs up digital programmes
Business, Saengwit Kewaleewongsatorn, Published on 03/07/2014
» BEC World Plc, the broadcaster of Channel 3, has added new TV programmes to its two digital channels to strengthen its line-up.
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Ad firms see April bounce
Business, Saengwit Kewaleewongsatorn, Published on 03/03/2014
» Thailand's advertising industry expects to see a recovery in ad spending despite the political tensions, as advertisers prepare for marketing campaigns in April, the peak season for product sales.
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Ad industry cagey about prospects
Business, Saengwit Kewaleewongsatorn, Published on 09/12/2013
» The Thai advertising industry is expected to grow by 5% next year, depending on the country's economic situation and political stability.
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Marketing shift hits industry
Business, Saengwit Kewaleewongsatorn, Published on 26/09/2013
» The event-organising industry will see flat growth this year, as many products and brands have shifted to promotional campaigns.
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Ad spending to drift in H2
Business, Saengwit Kewaleewongsatorn, Published on 31/07/2013
» Ad spending is expected to show flat growth in the second half of this year, as the Thai economy is showing no positive signs of growth.
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Advertisers wary of economy
Business, Saengwit Kewaleewongsatorn, Published on 27/05/2013
» The Thai advertising industry saw signs of a slowdown in advertising spending in the first quarter due mainly to an uncertain economic outlook and media fragmentation.
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