• OPINION

  Soft power sells best when not force-fed

  Arusa Pisuthipan, Published on 07/08/2023

  » South Korea knows how to sell its products. Apart from K-entertainment, the country has also popularised K-merchandise through pop culture. From fried chicken and ramyeon cup noodles to egg drop sandwiches and soju, instant coffee and dietary supplements, we have seen countless products from South Korea in series and movies successfully create a huge customer base in Thailand.

• LIFE

  Explore the final frontier

  Life, Arusa Pisuthipan, Published on 21/07/2021

  » Space has always mesmerised adventurous humans and now space exploration has become space tourism.

• LIFE

  The key to breathing easy

  Life, Arusa Pisuthipan, Published on 28/01/2020

  » First, the number of coronavirus-infected cases in China was only 27 when first reported at the end of December. Then, only three days later, the number rose to 44, before hitting 59 two days after that.

• LIFE

  From pandemic to endemic, is Thailand ready?

  Life, Arusa Pisuthipan, Published on 29/08/2022

  » The Centre for Covid-19 Situation Administration (CCSA) spokesperson Tawee­silp Visanuyothin said last week that the government will declare Covid-19 as endemic in October. The decision to label the infectious disease as endemic was based on the relatively limited number of severe cases and fatalities.

• OPINION

  Proceed with caution

  Life, Arusa Pisuthipan, Published on 11/07/2022

  » The Royal College of Pediatricians of Thailand and the Pediatric Society of Thailand last week announced three cases of children suffering severe side effects of cannabis consumption.

• LIFE

  How much is too much?

  Life, Arusa Pisuthipan, Published on 25/01/2022

  » After the government approved the resumption of the Test & Go programme starting next week signalling a strong desire to restore the country's tourism and overall economy, the Ministry of Public Health also proposed a vaccination programme, focusing on the 10 tourism and high-risk provinces where a fourth Covid-19 jab is strongly encouraged.

• OPINION

  It never rains, but instead it pours

  Life, Arusa Pisuthipan, Published on 09/11/2020

  » As the rainy season comes to an end, the population of Bangkok and its neighbouring provinces are readying to brave the return of PM2.5 dust particles that have been clouding the sky as reported recently by the Department of Pollution Control. A new working team has been set up to alert people of the situation and apparently, it will function just like the Centre for Covid-19 Situation Administration (CCSA).

• OPINION

  The price of prejudice

  Life, Arusa Pisuthipan, Published on 03/12/2018

  » Luxury fashion house Dolce & Gabbana made an irreversible mistake with its racist mishaps just recently when they posted a series of short video advertisements on social media that made fun of Chinese culture. The videos enraged the entirety of China simply because the fashion powerhouse stereotyped people from different racial backgrounds.

• LIFE

  Sustainable everything possible

  Arusa Pisuthipan, Published on 11/12/2018

  » For John Edward Roberts, sustainability does not just equate to green initiatives. For the Minor Hotels' Group Director of Sustainability and Conservation, it means the eco-friendly mindset that is embedded into even the smallest part of daily life.

• LIFE

  A future for elephants

  Life, Arusa Pisuthipan, Published on 07/03/2018

  » An elephant eats 8% of its body weight per day. If it weighs 3 tonnes, it eats 240kg of plants daily. Food for an elephant costs around 40,000 baht per month, which means a daily spending of over 1,000 baht, and we are not even talking about fancy food here.

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