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'Money, people and connections'
Life, Sasiwimon Boonruang, Published on 11/01/2017
» Start-ups in Thailand usually work this way -- first they come with their ideas, then they pitch it to the venture capitalists for money with an objective to solve a pain point for users. But this business model is different from what MFEC, a leading local system integrator, has been implementing.
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They've got game
Life, Sasiwimon Boonruang, Published on 05/08/2015
» Game Casters are online celebrities who inhabit unique pockets of YouTube — "pockets" may not sound large enough when the most popular of them has 38 million followers. To "cast game", as the activity is known, is for these people to play through a video game (say, Minecraft) accompanied by humorous, irreverent and sometimes swear-ridden commentary, and their whole subjective experiences are recorded and broadcast on YouTube channels for their fans to watch.
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Languages, lifestyle and leading ideas
Life, Sasiwimon Boonruang, Published on 29/10/2014
» Amy Kunrojpanya, head of communications and public affairs for Google Thailand and Indochina, is a woman of many talents. The Australian speaks eight languages and has volunteered her time and skills with several community development organisations in Southeast Asia, including Thailand. She has transformed challenges into opportunities and found the motivation to strive towards her goals.
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Delivering the e-book experience
Life, Sasiwimon Boonruang, Published on 04/03/2015
» The practice of reading e-books in Thailand has received a big boost from a mobile application called Ookbee.
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Last chance for tech-lovers
Life, Sasiwimon Boonruang, Published on 22/08/2018
» There are a few more days left for students and the public to have a hands-on experience with science and technology, and learn about the futuristic innovations at the National Science And Technology Fair 2018, the biggest event of the year in its field.
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All systems go
Life, Sasiwimon Boonruang, Published on 04/07/2018
» Unlike other seniors her age, 83-year-old Grandma Siri* can now stay at home alone while her family members go to work worry-free, thanks to an elderly-friendly innovation that is the product of joint research by several Thai universities and a Japanese organisation with an aim to provide senior citizens a better quality of life.
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Creating a buzz
Life, Sasiwimon Boonruang, Published on 28/03/2018
» A team of computer engineering students from King Mongkut's University of Technology Thonburi (KMUTT) won Imagine Cup Thailand 2018, the Thai leg of a global competition that promotes tech-creativity in young people.
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Taking on the big brands
Life, Sasiwimon Boonruang, Published on 09/08/2017
» Product designers of today work differently from their predecessors. Without an online marketplace, selling know-how was a must for those selling their goods in the past. Today, designers who lack expertise in business and marketing do not need to even know where is best to sell their products or where to find customers, thanks to online channels which can reach a huge number of customers.
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Running with the dogs
Life, Sasiwimon Boonruang, Published on 03/05/2017
» While running with your dogs can be healthy and fun, it can also be rewarding as you can now make charitable contributions to Siriraj Hospital through the activity.
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Making mascots
Life, Sasiwimon Boonruang, Published on 10/05/2017
» When someone mentions the Kumamoto Prefecture in Japan, the image that pops up in our heads is that of a black furry bear, with circular red cheeks and wide eyes. The mascot is called Kumamon, and it represents the success of character design, associating a recognisable image with a place -- a symbol that works culturally as well as economically. Kumamon was estimated to generate over 123 billion yen (37.7 billion baht) in income in 2014, according to the Bank of Japan, and functions as an effective tourism promoter.
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