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Screen grab
Asia focus, Erich Parpart, Published on 17/12/2018
» How many people these days watch TV with one eye on the big screen and the other on their smartphone? Quite a lot, but reaching this "multiscreening" audience effectively is a growing challenge for marketers.
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Marketing to Millennials
Asia focus, Erich Parpart, Published on 06/03/2017
» As the generation that grew up with the internet, social media and smartphones, millennials are changing the way marketers reach modern consumers.
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