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Playing on all levels of business creativity
Business, Detlef Reis, Published on 26/11/2015
» 'There are two types of creativity: the creativity of making zero to one, and the creativity of making one to 1,000," wrote Kazuhiko Nishi, a pioneering software entrepreneur who joined Microsoft in its early days and later became a leader of Ascii Corporation.
Marketers should put their trust in innovators
Business, Detlef Reis, Published on 19/03/2015
» 'Business has only two functions — marketing and innovation," American management consultant, educator and author Peter Drucker once said, and he was right, although I would reverse the order, as innovation must create the products to be marketed. But helping marketers with innovation has shown me that marketers think like Drucker, with marketing being primary and innovation secondary.
How to innovate with a human touch
Business, Detlef Reis, Published on 12/11/2015
» What is the smallest common denominator that you, I and all other readers of this article have in common? We're human. Being human means we all share a set of human wants and needs, values and emotions that represent the essence of humanness. Let's discuss how we may create more meaningful innovations by playing on the human factor.