Showing 1-10 of 101 results
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Content is king for TV channels
Business, Saengwit Kewaleewongsatorn, Published on 27/12/2014
» Media agencies are advising TV channels with low ratings to improve their content or be left behind and not have viewers' attention.
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GfK: 'Traditional' Thais should be wooed
Business, Saengwit Kewaleewongsatorn, Published on 02/07/2015
» Businesses should integrate global and local consumer insights to seek opportunities and win the hearts of consumers who are influenced by growing urbanisation and technology, says research company GfK Thailand.
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Digital TV: Survival of the fittest
Business, Saengwit Kewaleewongsatorn, Published on 06/07/2015
» Only a few digital TV operators are expected to survive and flourish in the highly competitive broadcasting industry, and some are now adjusting business strategies to stay ahead of the others.
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Rural Thais flock to internet via smartphones
Business, Saengwit Kewaleewongsatorn, Published on 09/07/2015
» More than half of Thai online users in rural areas are spending much more of their time on online media thanks to the rise of budget smartphones, says mInteraction, a digital advertising agency under GroupM.
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Nielsen Thailand fine-tunes ratings methodology
Business, Saengwit Kewaleewongsatorn, Published on 18/06/2015
» New TV ratings with a bigger sample size will go live next month in a bid to boost measurement accuracy and fit the changing media landscape.
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GfK shows social conscience
Business, Saengwit Kewaleewongsatorn, Published on 30/06/2015
» GfK Thailand, the local unit of the German market research company, is looking for 15% revenue growth, driven mainly by its work for social and public affairs.
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MAAT, Nielsen differ on ad spending
Business, Saengwit Kewaleewongsatorn, Published on 27/04/2015
» The Media Agency Association of Thailand (MAAT) has refuted a media research agency's claim about growth in advertising spending.
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Digital TV fee reprieve draws fire
Business, Saengwit Kewaleewongsatorn, Published on 12/05/2015
» The broadcasting regulator's plan to postpone digital TV licence fee payments for another year may not take effect.
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Firms decry digital TV format
Business, Saengwit Kewaleewongsatorn, Published on 08/04/2015
» Last Wednesday marked the first anniversary of digital TV in Thailand, and operators say the broadcasting structure designed by the National Broadcasting and Telecommunications Commission (NBTC) has failed to help the industry.
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Kantar urges brands to vary items
Business, Saengwit Kewaleewongsatorn, Published on 16/04/2015
» Brands should offer a variety of products as today's consumers are less loyal and the rate of brand-switching is higher, says research company Kantar Worldpanel Thailand.
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