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Advanced search
Showing 1-10 of 6,364 results
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Experts say social media engagement is ripe for ads
Business, Suchit Leesa-nguansuk, Published on 28/02/2020
» Social media use in Thailand has reached maturity, but engagement is still on the rise with about 7.2 billion messages recorded throughout last year, according to social media pundits.
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You make the news: How Spectee mines social media
Asia focus, Erich Parpart, Published on 13/01/2020
» Spectee, a Tokyo-based information analysis company and online news agency, is looking for partnership in Southeast Asia where it is seeing huge growth in demand for video content.
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State mulls ID linkages for social media
Business, Komsan Tortermvasana, Published on 31/05/2021
» Security agencies and the Digital Economy and Society (DES) Ministry are seeking ways to supervise usage of social media and are considering linking users' registration on platforms with their ID cards as a way to combat fake news, illicit content and fraud.
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Social media evolution
Business, Published on 12/01/2018
» As consumer behaviour evolves in the social media era, the major platforms that connect billions of people around the world are refining their strategies to reflect new trends. Instagram is among those responding to the needs it has observed in its 800-million-strong community and the brands of all sizes that it works with. It has identified six trends for 2018:
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Social media a key to reaching Myanmar consumers
Asia focus, Erich Parpart, Published on 24/07/2017
» As social media gains popularity in Myanmar, more foreign companies are using it to reach consumers who go online for product information. However, marketing to Myanmar's growing consumer class has room for improvement.
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'Thailand Tatler' builds up social media
Business, Nanat Suchiva, Published on 18/11/2016
» Thailand Tatler, an English-language lifestyle magazine owned by Blue Mango Publishing Co, is expanding to cover various platforms and broaden its audience base.
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What Thais talk about on Twitter
Business, Published on 09/12/2019
» Thai Twitter users talk much more about locally produced television series and movies than they do about international titles, according to a study conducted by Twitter and Circus Social.
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Blockchain innovations to watch
Business, Published on 29/01/2020
» Aside from its efficiency, blockchain's success in the financial sector has been driven by another prized luxury: security. Its peer-to-peer verification system -- which distributes the control once held by a single server to process massive amounts of data -- has become a compelling solution for financial institutions. The online ledger's immutability provides the assurance it will be safe from malicious outside forces.
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Campaign trail blues
Asia focus, Narendra Kaushik, Published on 13/05/2019
» Rajesh Agarwal recalls the 1980s with fond nostalgia. Whenever Indians went to the polls back then, business was brisk for the co-owner of Chhagan Lal & Sons, an international promotional merchandise company based in Jaipur.
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Screen grab
Asia focus, Erich Parpart, Published on 17/12/2018
» How many people these days watch TV with one eye on the big screen and the other on their smartphone? Quite a lot, but reaching this "multiscreening" audience effectively is a growing challenge for marketers.
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