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  • News & article

    Soft power sells best when not force-fed

    Arusa Pisuthipan, Published on 07/08/2023

    » South Korea knows how to sell its products. Apart from K-entertainment, the country has also popularised K-merchandise through pop culture. From fried chicken and ramyeon cup noodles to egg drop sandwiches and soju, instant coffee and dietary supplements, we have seen countless products from South Korea in series and movies successfully create a huge customer base in Thailand.

  • News & article

    Are dietary supplements safe?

    Life, Arusa Pisuthipan, Published on 05/07/2016

    » The Thai tropical plant ma mui, or Mucuna pruriens, was on the public radar last year after Prime Minister Prayut Chan-o-cha urged farmers to grow them instead of rice to cope with drought. The herb recently made newspaper headline again when a 21-year-old woman in the southern province of Trang was found dead earlier this month after taking four capsules of ma mui supplements -- samples she received after becoming a member of a direct-sale business selling the supplement product.

  • News & article

    Right man for the job

    Life, Arusa Pisuthipan, Published on 01/08/2016

    » From a farang-looking showbiz sweetheart who starred in a soap opera, television commercials and music videos 17 years back, today Christopher Benjakul is selling bread.

  • News & article

    Will chao din take a powder?

    Life, Arusa Pisuthipan, Published on 08/04/2015

    » Payong Huangmitr makes a living selling din sor pong — the natural white powder Thai people put on their faces and mix with water during Songkran. During next week's festival, where revellers' faces everywhere in the country will be painted with the powder, she expects to rake it in.

  • News & article

    Lessons from Korea on soft power

    Life, Arusa Pisuthipan, Published on 28/03/2022

    » South Korean actor Lee Jung-jae recently bagged the Best Actor title at the 27th Critics Choice Awards in Los Angeles earlier this month. This makes him the first Korean actor to take home the Best Actor accolade in the Drama Series category. Lee is known internationally for his lead role in the nine-episode survival drama Squid Game.

  • News & article

    Writing wrong

    Life, Arusa Pisuthipan, Published on 28/09/2020

    » What's hot and what's not in the LGBTI communities in Asia and around the globe during the past month

  • News & article

    A peaceful gateway

    Life, Arusa Pisuthipan, Published on 09/11/2017

    » Mention Fukuoka and travellers to Japan are not sure if they should pay the city a visit. Compared to metropolitan Tokyo, enchanting Kyoto and lavender-infused Hokkaido, Fukuoka is lesser known.

  • News & article

    Puff away pain

    Life, Arusa Pisuthipan, Published on 30/05/2017

    » Marijuana is a two-sided plant. Despite its medicinal benefits especially for severe pain management, marijuana -- or weed -- is known to be one of the most abused drugs in the world, giving a euphoric high, and even delusions and hallucinations if smoked too much.

  • News & article

    Ham-fisted health scare

    Life, Arusa Pisuthipan, Published on 03/11/2015

    » After the WHO's International Agency for Research on Cancer (IARC) caused shock waves last week when it announced processed meats cause bowel cancer, the general public and medical practitioners alike have started debating as to whether or not they should give up eating meat altogether.

  • News & article

    Flying the flag

    Life, Arusa Pisuthipan, Published on 13/10/2015

    » Going vegetarian, the old style

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