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  • News & article

    Easier to sell with a story to tell

    Life, Peerawat Jariyasombat, Published on 12/01/2016

    » Decades ago, it might have sounded ridiculous if the agricultural sectors of any given country had decided to make a movie or television series to boost sales of their produce. This is mainly because it is hard to imagine how a film could ever influence the lives and business of farmers that live mostly in remote areas.

  • News & article

    Taken for a ride

    Life, Peerawat Jariyasombat, Published on 09/07/2014

    » When the National Council for Peace and Order (NCPO) announced its plan to organise public transport, I welcomed the initiative. The headaches over taxi rides around Bangkok is something that needs to be addressed, considering that it’s one of our main public transport options. Of course there are professional and well-behaved cabbies, but it’s not wrong to say that there is still plenty of room for improvement, as complaints from passengers are heard on a daily basis.

  • News & article

    Going global, buying local

    Life, Peerawat Jariyasombat, Published on 06/06/2014

    » Shopping and travelling are very different activities that somehow get along swimmingly. Looking for new things to buy can be an experience as exciting as the journey itself. And many tourists, particularly those who don’t travel often, regard shopping as the primary priority on any trip.

  • News & article

    Chiang Mai must embrace Chinese visitors

    Life, Peerawat Jariyasombat, Published on 27/03/2014

    » Since late last year, some Chiang Mai residents have been complaining about the behaviour of Chinese tourists, who had flocked to the town because of the popular Chinese movie Lost In Thailand. The comedy film used Chiang Mai as its major backdrop, and after becoming a blockbuster, Chinese tourists arrived en masse to visit the film locations and explore other parts of the town as well.

  • News & article

    Wake up and smell the coffee

    Life, Peerawat Jariyasombat, Published on 19/02/2014

    » A friend of mine runs a small bakery that sells cakes, bread and a selection of beverages. Her customers keep asking when she will add brewed coffee to the menu.

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