LIFE

Goodbye 'Brand Asean', hello southeast asia

Business, Imtiaz Muqbil, Published on 01/02/2010

» Asean tourism ministers have admitted failure in their efforts to promote Asean as a single destination and develop the Asean tourism brand. As a result, they have embarked on a new campaign built on the fact that "Southeast Asia" has greater recognition in international source markets than "Asean".