Showing 1-10 of 23 results
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Taking on the big brands
Life, Sasiwimon Boonruang, Published on 09/08/2017
» Product designers of today work differently from their predecessors. Without an online marketplace, selling know-how was a must for those selling their goods in the past. Today, designers who lack expertise in business and marketing do not need to even know where is best to sell their products or where to find customers, thanks to online channels which can reach a huge number of customers.
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Making mascots
Life, Sasiwimon Boonruang, Published on 10/05/2017
» When someone mentions the Kumamoto Prefecture in Japan, the image that pops up in our heads is that of a black furry bear, with circular red cheeks and wide eyes. The mascot is called Kumamon, and it represents the success of character design, associating a recognisable image with a place -- a symbol that works culturally as well as economically. Kumamon was estimated to generate over 123 billion yen (37.7 billion baht) in income in 2014, according to the Bank of Japan, and functions as an effective tourism promoter.
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Where architects build community
Life, Sasiwimon Boonruang, Published on 20/04/2017
» Besides the physical characteristics of buildings, "home" implies things such as emotional warmth, safety, family, daily living and privacy.
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Just getting going
Life, Sasiwimon Boonruang, Published on 14/12/2016
» There were only three start-ups in Thailand four years ago. Today the country has over 100, with the total value of investment in 2016 around 7 billion baht -- a figure likely to only increase.
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Easing the way for the elderly
Life, Sasiwimon Boonruang, Published on 09/11/2016
» Wristbands that alert caregivers to health emergencies. Speaking robots to assist the elderly. The Internet of Things for healthcare efficiency. As Thailand edges closer to becoming the first emerging country of Southeast Asia to become an ageing society, technology creators here have worked to develop innovations that will ease the burden of the population and ensure a better life for the elderly.
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AirPay launches new card to tap into online shopping market
Life, Sasiwimon Boonruang, Published on 23/11/2016
» A rapid growth of online payment users in Thailand has led to service provider AirPay launching the AirPay Card, a virtual prepaid card, to boost the convenience of online transactions.
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IT hub Pantip Plaza to unveil new look
Life, Sasiwimon Boonruang, Published on 05/08/2016
» A decade ago, everyone had only one destination in mind to buy a computer, install software (legit or otherwise), or fix broken devices: Pantip Plaza. Before the spread of computer centres and online shopping, the building on Phetchaburi Road was where the latest models of hardware and new versions of software were always available. Some of them were on sale at Pantip even before the official announcement from developers.
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Playing blind
Life, Sasiwimon Boonruang, Published on 30/03/2016
» For their graduation theses, design students typically create magnificent products, from furniture to kitchenware. But Natcha Rojviroj has opted for something else: toys for blind kids.
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Thank the maker
Life, Sasiwimon Boonruang, Published on 10/02/2016
» In Chiang Mai on the last weekend of January, Thai makers gathered to share ideas and discuss how creativity can benefit local innovators and inventors in the digital era. The maker space movement is international; the term refers to groups of people who have a passion for innovation and creation through IT and digital tinkering — a high-tech DIY community, working on hardware or software, enabled by cheaper technology such as 3D printing, and home-grown enthusiasm.
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Beacons of convenience
Life, Sasiwimon Boonruang, Published on 16/09/2015
» Looking for your favourite read in a book store or a product in a supermarket has become easier and faster today after two retailers implemented beacons to better pinpoint in-store locations and send relevant information to customers' smartphones.
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