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  • GENERAL

    Mini-dramas key to pushing soft power

    Business, Phusadee Arunmas, Published on 22/03/2024

    » The Commerce Ministry recommends entrepreneurs use mini-dramas to promote the country's soft power to the global market in terms of culture, traditions and tourism.

  • THAILAND

    Govt sees soft power boost in festival hits

    Chairith Yonpiam, Published on 29/01/2024

    » The government will promote a slew of Thai movies at international film festivals starting with six movies at the Osaka Asian Film Festival in March, according to Paetongtarn Shinawatra, Pheu Thai Party leader and chairwoman of the National Committee on Soft Power Development.

  • LIFE

    Getting soft power right

    Life, Published on 08/01/2024

    » After three months in office, the Srettha Thavisin government has raved on about populist policies in the guise of digital wallets and soft power projects that will create income to boost our declining economy. With optimism, we learned that Paetongtarn Shinawatra, Pheu Thai party leader and head of the National Soft Power Strategy Committee (NSPSC), has drafted a budget of 5.1 billion baht to boost festivals and creative industries. It is welcoming news to hear this government is priortising art, music, literature, design, fashion, film, food, games, sports and festivals as essential sources for the creative economy. Where this enormous chunk of budget will come from, like digital wallets, remains to be seen.

  • BUSINESS

    Public to ponder power tariff options

    Business, Yuthana Praiwan, Published on 11/03/2023

    » The Energy Regulatory Commission (ERC) is gathering public opinion on its proposal for a single power tariff rate, which would make electricity bills cheaper for businesses but slightly more expensive for households.

  • BUSINESS

    The struggle in harnessing power prices

    Business, Yuthana Praiwan, Published on 25/01/2023

    » Following protests from the business community, the Energy Regulatory Commission (ERC) reduced its planned hike to the power tariff for companies to 13%, down from 20.5%, but entrepreneurs say they cannot maintain product prices at these rates.

  • BUSINESS

    'Soft power' policy to entice tourists

    News, Mongkol Bangprapa, Published on 26/01/2023

    » Prime Minister Prayut Chan-o-cha has issued a new soft power policy for tourism agencies to promote Thai culture as part of efforts to attract international visitors.

  • BUSINESS

    King Power releases single to celebrate anniversary

    Business, Published on 20/10/2022

    » King Power has unveiled a new single called My Duty performed by Jaylerr and 4Eve as part of its 33rd anniversary "Delights & Surprises 2022" campaign.

  • LIFE

    Pocket power

    Guru, Eric E Surbano, Published on 21/08/2020

    » If there was a pill that granted you powers for five minutes, would you take it? What would you do with the power? Will you use it for the good of others or for your own gain? These are some of the questions asked in Netflix's new film Project Power. These "power" pills run rampant on the street of New Orleans which causes a teenage dealer, a cop and an ex-soldier on a personal mission to cross paths. Guru spoke to Jamie Foxx and Dominique Fishback to talk about the film and what would they do if given the chance to have superpowers.

  • LIFE

    Celebrating Thai power

    Life, Published on 20/05/2019

    » To provide Thai communities with support as well as to introduce Thai products to the world, King Power and the Ministry of Tourism and Sports are organising the Thai Power Community Fair from Thursday May 23 until June 2 at Mahanakhon Square of King Power Mahanakhorn, Narathiwas-Ratchanakarin Road.

  • OPINION

    Lust for power drying up local communities

    News, Paritta Wangkiat, Published on 22/07/2019

    » Some fishermen in Loei province once told me that Buddhist Lent Day was a mark for the rainy season and the time to enjoy high water on the Mekong River. But last week gave a starkly different picture. Water levels on the river were at their lowest in 57 years.

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