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» Discovering new meaning for an established product with a stagnant or negative revenue outlook is like re-entering the dating game. This metaphor underlies a new thinking tool called "The Dating Game" that I've created as an addition to our X-IDEA thinking toolbox.
» Last week I began planning a comprehensive innovation project with a client. This project is highly important for this multinational corporation, which is seeking new applications in new industries for a profitable product that is now locked into one industry and application niche.
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