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Showing 1-9 of 9 results
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How GenAI can add to creativity
Business, Detlef Reis, Published on 21/02/2024
» Since the end of 2022, ChatGPT and other new generative artificial intelligence (GenAI) tools have begun to disrupt long-established business processes, functions and professional roles, with the prospect of significantly boosting productivity, effectiveness and speed. But how can these tools augment human creativity? And in particular, how can we employ GenAI in workable, meaningful ways in the creative process?
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Play 'The Dating Game' to find new growth
Business, Detlef Reis, Published on 30/03/2017
» Discovering new meaning for an established product with a stagnant or negative revenue outlook is like re-entering the dating game. This metaphor underlies a new thinking tool called "The Dating Game" that I've created as an addition to our X-IDEA thinking toolbox.
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Escaping the 'GIGO' principle of innovation
Business, Detlef Reis, Published on 24/11/2016
» Last week I began planning a comprehensive innovation project with a client. This project is highly important for this multinational corporation, which is seeking new applications in new industries for a profitable product that is now locked into one industry and application niche.
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How to become a more fluent creative thinker (Part 1)
Business, Detlef Reis, Published on 18/08/2016
» How much of a fluent creative thinker are you? What is standing in your way to becoming a more fluent creative thinker? How can you enhance your creative fluency? Let's seek answers to these questions in today's column as well as the next.
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The creative laws that govern innovation
Business, Detlef Reis, Published on 28/04/2016
» Have you ever thought about the creative laws that govern an innovation process? In the context of a particular domain, a law is a statement of fact, based on observation, that a particular natural or scientific phenomenon always occurs if certain conditions are present. It may also be a generalisation based on a fact or event perceived to be recurrent. Today, let me share with you a series of creative laws that other innovation experts and I have noticed during our years of work in the innovation domain.
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A look at creativity in the Year of the Monkey
Business, Detlef Reis, Published on 04/02/2016
» In a few days, it will be time to say Gong Xi Fa Cai and welcome the Year of the Monkey (or the Red Fire Monkey to be precise). Of all the animals of the Chinese zodiac, the monkey is the one most closely related to us humans. What creative inspirations can we get from the monkey to help us thrive in the coming 12 months?
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Dos and don'ts for a successful innovation project
Business, Detlef Reis, Published on 21/01/2016
» At the beginning of a new year, many businesses consider doing something innovative to refresh their products and services or the ways they promote and deliver them. Planning and successfully running an innovation project is both a science and an art. Today, I will share with you eight dos and don'ts. Beware of the don'ts to avoid project failure (mediocre, ordinary ideas and outputs) and heed as many of the dos as possible to enjoy project success (extraordinary ideas and innovative results).
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The typology of ideas, or how ideas are made
Business, Detlef Reis, Published on 05/03/2015
» An idea is an idea, isn't it? Well, ideas have more nuances than meet the eye at first glance. When business people aim at producing new ideas for a challenge they face in their business, say developing a new product, they often talk about ideas in an undifferentiated fashion. In reality, ideas come in many different facades and vary in their degree of maturity and elaboration, meaning and feasibility among other factors.
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Get creative with your inbox and take control of email
Business, Detlef Reis, Published on 28/08/2014
» Do you have email fatigue? Does your inbox constantly contain hundreds — even thousands — of emails? Does that number continue to grow? For many of us, email seems more of a curse than a blessing, a source of stress rather than a useful and speedy means of communication.
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