Showing 1-10 of 16 results
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Internet, TV touted as ad kings
Business, Nanat Suchiva, Published on 29/05/2018
» TV and internet are still the major sources of advertising in Thailand, says Media Intelligence.
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Sponsor cap curbs World Cup media spending
Business, Nanat Suchiva, Published on 13/06/2018
» A limit of nine media sponsors for the upcoming World Cup has caused total media spending in Thailand to grow only 4% or almost 90 billion baht, despite a previous projection of 6-7%, says Media Intelligence (MI).
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Magazines must turn the page
Business, Nanat Suchiva, Published on 21/10/2016
» Magazines have had a rough go of it and recent closures of leading publications reflect the great impact of free online information.
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Digital TV tops spending table
Business, Nanat Suchiva, Published on 19/04/2018
» Advertising spending on digital TV in March was a standout, with over 6.5 billion baht, amid decreasing value in traditional channel, cable and satellite platforms.
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Coolism: Radio is not dead
Business, Nanat Suchiva, Published on 20/02/2018
» The radio industry is not dead despite declining ad spending — listeners have just shifted to online channels, says Prinn Muensuksaeng, managing director of Coolism Co, the operator of Cool Fahrenheit radio.
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Media Intelligence predicts 6% ad spending hike for 2018
Business, Nanat Suchiva, Published on 14/03/2018
» Media industry spending is expected to rebound this year, based on the growing online and out-of-home media outlet segments, as well as a positive outlook for Thailand's economy, says researcher Media Intelligence (MI).
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Ad spending down 5.7% in first 11 months
Business, Nanat Suchiva, Published on 15/12/2017
» Thailand's ad spending across media outlets fell 5.7% in the first 11 months of the year to 92.6 billion baht, with magazines facing the biggest drop, according to market research firm Nielsen Thailand.
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Staying afloat amid a digital sea change
Business, Nanat Suchiva, Published on 03/01/2018
» Thailand's media landscape has undergone a sea change over the past three years because of the proliferation of digital media.
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Hafele upbeat for next year
Business, Nanat Suchiva, Published on 12/12/2017
» Hafele Thailand, the local unit of the German tap and furniture fittings maker, is aiming for a 10% rise in revenue next year after suffering its first flat growth this year.
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VGI optimistic about achieving target
Business, Nanat Suchiva, Published on 01/11/2017
» SET-listed VGI Global Media Plc, which provides media space on Bangkok's skytrain system, is optimistic about achieving its revenue target of 4 billion baht this fiscal year ending March 31, 2018, with help from integrated media advertising platform and digital services.
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