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AR and VR: The new productivity tools beyond gaming and marketing
Business, Published on 01/05/2017
» All of the excitement around virtual reality and augmented reality (VR and AR) these days is spurring consumer marketing teams into action to ride the wave of this "next big thing". Virtual reality works by placing high-resolution screens over the user's eyes, occluding their view of their real-world surroundings. The nature of VR necessitates that the experience takes place in a safe, predefined area. To create greater immersion, many VR headsets also support audio. VR is not a mobile technology in the conventional sense: you can't put on a VR headset and walk down the street.
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He's lovin' it
Business, Pitsinee Jitpleecheep, Published on 06/05/2017
» Hester Chew calls himself "Thaiporean", a Singaporean who has lived and worked in Thailand half his life.
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Building trusted partnerships
Business, Published on 04/05/2016
» In an increasingly competitive marketplace, being able to really trust your trading partners is crucial. In recent years, the rate of growth in developed markets has slowed, as the demands of the multichannel shopper put an increasing amount of stress on supply chains. Faster-growing, developing markets are now looking for scalable solutions to suit local markets and infrastructure, without the need for significant investment.
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No mouldy ice cream in China, says McDonald's
Reuters, Published on 27/07/2017
» SHANGHAI -- Viral photos and news reports in the United States allegedly showing a mouldy ice cream maker at a US outlet of McDonald's Corp have prompted swift action from the fast-food giant thousands of miles away: in China.
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One-hour limit for McDonald's
Terry Fredrickson, Published on 19/12/2012
» Buy your food, enjoy it and then leave please, says McThai, which has now given its customers a one-hour time limit.
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