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  • LIFE

    They've got game

    Life, Sasiwimon Boonruang, Published on 05/08/2015

    » Game Casters are online celebrities who inhabit unique pockets of YouTube — "pockets" may not sound large enough when the most popular of them has 38 million followers. To "cast game", as the activity is known, is for these people to play through a video game (say, Minecraft) accompanied by humorous, irreverent and sometimes swear-ridden commentary, and their whole subjective experiences are recorded and broadcast on YouTube channels for their fans to watch. 

  • LIFE

    All systems go

    Life, Sasiwimon Boonruang, Published on 04/07/2018

    » Unlike other seniors her age, 83-year-old Grandma Siri* can now stay at home alone while her family members go to work worry-free, thanks to an elderly-friendly innovation that is the product of joint research by several Thai universities and a Japanese organisation with an aim to provide senior citizens a better quality of life.

  • LIFE

    Taking on the big brands

    Life, Sasiwimon Boonruang, Published on 09/08/2017

    » Product designers of today work differently from their predecessors. Without an online marketplace, selling know-how was a must for those selling their goods in the past. Today, designers who lack expertise in business and marketing do not need to even know where is best to sell their products or where to find customers, thanks to online channels which can reach a huge number of customers.

  • LIFE

    Just getting going

    Life, Sasiwimon Boonruang, Published on 14/12/2016

    » There were only three start-ups in Thailand four years ago. Today the country has over 100, with the total value of investment in 2016 around 7 billion baht -- a figure likely to only increase.

  • LIFE

    AirPay launches new card to tap into online shopping market

    Life, Sasiwimon Boonruang, Published on 23/11/2016

    » A rapid growth of online payment users in Thailand has led to service provider AirPay launching the AirPay Card, a virtual prepaid card, to boost the convenience of online transactions.

  • LIFE

    IT hub Pantip Plaza to unveil new look

    Life, Sasiwimon Boonruang, Published on 05/08/2016

    » A decade ago, everyone had only one destination in mind to buy a computer, install software (legit or otherwise), or fix broken devices: Pantip Plaza. Before the spread of computer centres and online shopping, the building on Phetchaburi Road was where the latest models of hardware and new versions of software were always available. Some of them were on sale at Pantip even before the official announcement from developers.

  • LIFE

    Just too prompt

    Life, Sasiwimon Boonruang, Published on 18/07/2016

    » A friend of mine in Trang province asked in a chat group if she should register on PromptPay. Many senior people in her community, she said, have been approached to apply for the service since they will be able to receive the state's living allowances faster and more conveniently.

  • LIFE

    Beacons of convenience

    Life, Sasiwimon Boonruang, Published on 16/09/2015

    » Looking for your favourite read in a book store or a product in a supermarket has become easier and faster today after two retailers implemented beacons to better pinpoint in-store locations and send relevant information to customers' smartphones.

  • LIFE

    Replicate: the secret to success

    Life, Sasiwimon Boonruang, Published on 07/10/2015

    » There is no winning formula for success in online business. But when an innovative idea coupled with an efficient tool meets customers' needs at the right time, then that more than often results in triumph.

  • LIFE

    Beat the heat, shop online

    Life, Sasiwimon Boonruang, Published on 30/04/2014

    » In the height of summer when it is too hot to leave your cool house, online shopping has an added appeal.

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