Showing 1-10 of 1,277 results
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Digital ad spending on the increase
Business, Suchit Leesa-nguansuk, Published on 24/04/2024
» Intense competition between local and niche brands against larger players on e-commerce and the rise of affiliate marketing are driving ad spending on digital channels, says Media Intelligence Group.
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Garena zeroes in on content localisation
Business, Suchit Leesa-nguansuk, Published on 03/04/2024
» Garena Thailand, an online game developer and publisher under Sea Group, is focusing on content localisation to grow engagement with customers, aligning with the Thai government's soft power policy.
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Shopee puts live sales as its key to growth
Business, Suchit Leesa-nguansuk, Published on 28/03/2024
» E-marketplace Shopee has set an ambitious target to grow beyond e-commerce by offering upgraded services, in a bid to compete with the fast-growing TikTok Shop in live-stream sales.
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Grab targets substantial growth in 2024
Business, Suchit Leesa-nguansuk, Published on 27/03/2024
» Grab Thailand aims for a double-digit growth rate in 2024 after reaching profitability for the second consecutive year in 2023.
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TikTok looks to Shop Mall for growth
Business, Suchit Leesa-nguansuk, Published on 26/03/2024
» TikTok is making an aggressive move to increase its e-commerce revenue by launching TikTok Shop Mall which offers branded products.
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Ascend Money targets Nasdaq listing
Business, Suchit Leesa-nguansuk, Published on 22/03/2024
» Ascend Money, a financial technology firm backed by Charoen Pokphand (CP) Group, aims to list on the Nasdaq stock exchange within two years, Suphachai Chearavanont, the company's founder and chairman, told the Bangkok Post.
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AirAsia Move aims to be top low-cost online travel agency
Business, Suchit Leesa-nguansuk, Published on 16/03/2024
» AirAsia Move, the online travel platform of AirAsia, aims to be the top low-cost online travel agency (OTA) in Thailand by next year and Southeast Asia by 2026, says chief executive Nadia Omer.
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Influencer boom raises eyebrows regarding social impact
Business, Suchit Leesa-nguansuk, Published on 06/03/2024
» The rapid rise of influencer-based marketing is fuelling the local creator economy, but also raising concerns about negative effects on society.
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Punpro to form joint venture firm with Really Corporation
Business, Suchit Leesa-nguansuk, Published on 23/02/2024
» Online brand promotion and lifestyle platform Punpromotion Co (Punpro) and Bangkok-based startup advisory Really Corporation Co, better known as Sea Bridge, plan to set up a joint venture holding firm as a media and communication agency to help Thai brands expand globally, beginning with Vietnam.
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Top digital marketing trends
Business, Suchit Leesa-nguansuk, Published on 21/02/2024
» Social media search optimisation, privacy marketing and responsible artificial intelligence (AI) are among the top trends in digital marketing, according to media agency Mindshare Thailand.
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