Showing 1 - 4 of 4
Supercar makers neglect women at their peril
Published on 19/05/2015
» JONA, SWITZERLAND — Supercar makers are like teenage boys at a high school dance, according to business consultant Belinda Parmar. They don't have a clue how to speak to women.
How Sharapova became the world’s wealthiest female athlete
Published on 21/06/2015
» Maria Sharapova was in a pretty good mood for someone who might be about to lose a tournament.
Volkswagen's monkeys
Business, Published on 07/02/2018
» Late last month, the New York Times reported that researchers used monkeys to test the effects of inhaling diesel fumes from a Volkswagen. The research was commissioned by the European Research Group on Environment and Health in the Transport Sector, an organisation funded entirely by three big German car manufacturers: Volkswagen, Daimler and BMW.
Luxury Car Makers Drive Formula One to Survive
Business, Published on 27/06/2022
» Formula One motor racing might be just the kind of noisy marketing tool luxury car makers need in the hush of the electric era.