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    Ad a glance -- 2015

    Guru, Napamon Roongwitoo, Published on 18/12/2015

    » We've seen some genius ads this year in Thailand. Thai Life Insurance's tear-jerking "Garbage Man" makes you want to hug the first street sweeper you see. "Every Mouthful is Meaningful" by CP makes you want to call your mother right that very moment. Thai ads also seem to be loved the world over -- even foreign websites have featured "Thai ads that make you cry" .


    Giving hope to the hopeless

    Life, Napamon Roongwitoo, Published on 19/08/2014

    » Although he now thinks it was probably the best decision he ever made, when Opart Ongwandee signed up for a post in the World Food Programme's IT department 10 years ago, he had no idea that the job would so completely transform his existence.


    Online obstacles

    Muse, Napamon Roongwitoo, Published on 08/02/2014

    » Social media can make or break a relationship. It has made it easier for people to stay connected. Old acquaintances are reunited, new friendships are formed and friends know more about one another. On the flip side, certain social media behaviours can cast a dark shadow on a relationship.


    Value of voice

    Muse, Napamon Roongwitoo, Published on 24/08/2013

    » Artima Suraphongchai grew up in a family that does not view advertising as a consumer, but as a critic. After all, her father is Vinit Suraphongchai, the working committee chairman of Adfest, an advertising festival for Asia-Pacific. His work has exposed Artima and her sister to the immense amount of creativity that goes into creating an advertising campaign, and she can never look at any advertisement merely at its face value.


    The fight between real and fake

    Life, Napamon Roongwitoo, Published on 10/04/2013

    » Speaking of fake products, one would probably think of brand name bags and pirated DVDs. A walk around "Pharmacide Arts & Counterfeit Goods", an exhibition which runs until May 26 at Bangkok Art and Culture Centre (BACC) will probably change your perception of what's real and what's not, as well as explain why buying fakes is not the economical and harmless choice that we often believe it is.

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