Showing 1-10 of 1,784 results
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Experts say social media engagement is ripe for ads
Business, Suchit Leesa-nguansuk, Published on 28/02/2020
» Social media use in Thailand has reached maturity, but engagement is still on the rise with about 7.2 billion messages recorded throughout last year, according to social media pundits.
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Fresh wave threatens media spending
Business, Suchit Leesa-nguansuk, Published on 17/04/2021
» Thailand's media spending is expected to grow less than 5% in 2021, down from a previous estimate of 8-10% following a fresh wave of the pandemic, says Media Intelligence (MI), a media planning and creative agency.
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Line, Workpoint launch combined rating format
Business, Suchit Leesa-nguansuk, Published on 24/05/2019
» Line Thailand and Workpoint Entertainment Plc have collaborated to introduce the "combined reach rating", a measure that combines user viewership of both online and offline platforms for advertising agencies to maximise ad spending and increase revenue sources for content owners.
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Thailand's internet censorship rates 6/10
Business, Suchit Leesa-nguansuk, Published on 17/01/2020
» Thailand has received a score of 6 out of 10 in internet censorship, on a par with various regional peers, according to UK-based tech research firm Comparitech.
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Online meeting law enacted
Business, Suchit Leesa-nguansuk, Published on 21/04/2020
» The government has devised a law to ensure the legality of online meetings carried out by state and private organisations after the coronavirus outbreak has disrupted physical events.
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Metaverse promises a boon for businesses
Business, Suchit Leesa-nguansuk, Published on 08/11/2021
» Shared virtual environments which people can access via the internet, known as the metaverse, could be a boon for businesses in terms of engagement with new generations, new types of media, and adding value to goods and services for online consumers, said consultancy McKinsey & Company.
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Data legal upgrade sparks concerns
Business, Suchit Leesa-nguansuk, Published on 17/08/2021
» The upgraded regulation for the required retention of computer traffic data or log files that reach out to social media has sparked concerns about freedom of expression as it can lead to the unveiling of the identity of users on the platforms.
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Dassault Systèmes unit cultivating future mobility
Business, Suchit Leesa-nguansuk, Published on 31/05/2023
» A 3D modelling, simulation and analytics capability that uses social collaboration is empowering "virtual twin technology" to become a new tool to transform future mobility and help smart cities deal with traffic congestion and air pollution, according to the France-based 3D design software firm Dassault Systèmes.
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Bolt to invest B300m in local expansion
Business, Suchit Leesa-nguansuk, Published on 12/06/2023
» Estonian super-app Bolt is investing 300 million baht to strengthen its footprint in Thailand as part of its Southeast Asian growth strategy.
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Lazada chief sets out growth plans for Thailand
Business, Suchit Leesa-nguansuk, Published on 27/03/2023
» We want to be "customer obsessed" rather than "competition obsessed", according to the priority outlined by Lazada Thailand chief executive Werapong Goo.
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