Showing 1-10 of 39 results
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You make the news: How Spectee mines social media
Asia focus, Erich Parpart, Published on 13/01/2020
» Spectee, a Tokyo-based information analysis company and online news agency, is looking for partnership in Southeast Asia where it is seeing huge growth in demand for video content.
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Fresh wave threatens media spending
Business, Suchit Leesa-nguansuk, Published on 17/04/2021
» Thailand's media spending is expected to grow less than 5% in 2021, down from a previous estimate of 8-10% following a fresh wave of the pandemic, says Media Intelligence (MI), a media planning and creative agency.
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Advertisers need new tricks to meet digital media challenge
Business, Published on 31/08/2017
» Digital media has made succeeding in advertising harder because it has opened the market for creative content to a wider field. At the same time, it has made measuring impact a more precise process, essential for ad buyers who are increasingly focused on return on investment.
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Line, Workpoint launch combined rating format
Business, Suchit Leesa-nguansuk, Published on 24/05/2019
» Line Thailand and Workpoint Entertainment Plc have collaborated to introduce the "combined reach rating", a measure that combines user viewership of both online and offline platforms for advertising agencies to maximise ad spending and increase revenue sources for content owners.
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Campaign trail blues
Asia focus, Narendra Kaushik, Published on 13/05/2019
» Rajesh Agarwal recalls the 1980s with fond nostalgia. Whenever Indians went to the polls back then, business was brisk for the co-owner of Chhagan Lal & Sons, an international promotional merchandise company based in Jaipur.
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ALL NEW! Advanced Laser Lipo & Latest Body Contouring and Fat Reduction Laser Technologies
Published on 14/07/2023
» In-depth Exclusive Interview
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Data legal upgrade sparks concerns
Business, Suchit Leesa-nguansuk, Published on 17/08/2021
» The upgraded regulation for the required retention of computer traffic data or log files that reach out to social media has sparked concerns about freedom of expression as it can lead to the unveiling of the identity of users on the platforms.
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Digital platform law spelled out
Business, Published on 22/06/2023
» A royal decree meant to regulate digital platforms will take effect on Aug 21, intended to transparently govern operators and promote consumer protection, says Digital Economy and Society Minister Chaiwut Thanakamanusorn.
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Iflix acquisition sign of consolidation
Business, Suchit Leesa-nguansuk, Published on 26/06/2020
» Chinese tech giant Tencent's move to purchase Iflix, a video streaming platform operating in 13 countries including Thailand, shows the subscription video-on-demand (SVOD) market is crucially competitive and mergers and acquisitions in this segment should continue, according to industry analysts.
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King Power releases single to celebrate anniversary
Business, Published on 20/10/2022
» King Power has unveiled a new single called My Duty performed by Jaylerr and 4Eve as part of its 33rd anniversary "Delights & Surprises 2022" campaign.
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