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Advanced search
Showing 1-10 of 49,556 results
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Experts say social media engagement is ripe for ads
Business, Suchit Leesa-nguansuk, Published on 28/02/2020
» Social media use in Thailand has reached maturity, but engagement is still on the rise with about 7.2 billion messages recorded throughout last year, according to social media pundits.
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You make the news: How Spectee mines social media
Asia focus, Erich Parpart, Published on 13/01/2020
» Spectee, a Tokyo-based information analysis company and online news agency, is looking for partnership in Southeast Asia where it is seeing huge growth in demand for video content.
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State mulls ID linkages for social media
Business, Komsan Tortermvasana, Published on 31/05/2021
» Security agencies and the Digital Economy and Society (DES) Ministry are seeking ways to supervise usage of social media and are considering linking users' registration on platforms with their ID cards as a way to combat fake news, illicit content and fraud.
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Fox to Acquire Outkick Media, a Sports and Culture News Site
Business, Published on 07/05/2021
» Fox Corp. said it agreed to acquire Outkick Media, a news outlet focused on sports, politics and culture that was founded by provocateur Clay Travis.
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Fresh wave threatens media spending
Business, Suchit Leesa-nguansuk, Published on 17/04/2021
» Thailand's media spending is expected to grow less than 5% in 2021, down from a previous estimate of 8-10% following a fresh wave of the pandemic, says Media Intelligence (MI), a media planning and creative agency.
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Stuff CEO buys media firm for NZ$1
Business, AFP, Published on 26/05/2020
» WELLINGTON: Struggling New Zealand media giant Stuff Limited was sold in a management buy-out deal for the symbolic fee of NZ$1 (US$0.61), the group's Australian owners Nine Entertainment Co Holdings Limited announced on Monday.
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Sponsor cap curbs World Cup media spending
Business, Nanat Suchiva, Published on 13/06/2018
» A limit of nine media sponsors for the upcoming World Cup has caused total media spending in Thailand to grow only 4% or almost 90 billion baht, despite a previous projection of 6-7%, says Media Intelligence (MI).
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Social media evolution
Business, Published on 12/01/2018
» As consumer behaviour evolves in the social media era, the major platforms that connect billions of people around the world are refining their strategies to reflect new trends. Instagram is among those responding to the needs it has observed in its 800-million-strong community and the brands of all sizes that it works with. It has identified six trends for 2018:
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Advertisers need new tricks to meet digital media challenge
Business, Published on 31/08/2017
» Digital media has made succeeding in advertising harder because it has opened the market for creative content to a wider field. At the same time, it has made measuring impact a more precise process, essential for ad buyers who are increasingly focused on return on investment.
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Social media a key to reaching Myanmar consumers
Asia focus, Erich Parpart, Published on 24/07/2017
» As social media gains popularity in Myanmar, more foreign companies are using it to reach consumers who go online for product information. However, marketing to Myanmar's growing consumer class has room for improvement.
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