BUSINESS

Creativity and innovation: same-same but different

Business, Detlef Reis, Published on 04/08/2016

» Do creative leaders and innovation managers perform the same innovation role? A few months ago, I had an interesting conversation related to this question with the global head of idea and innovation management of a tech multinational. He revealed to my surprise that he sometimes has to supply ideas to his organisation's idea management system. This is an executive who is supposed to be a strategic, big-picture thinker driving major innovation initiatives. Sweating the small stuff is a waste of his time and talent, if you ask me.