LIFE

Pinch of literary spice

Life, Parisa Pichitmarn, Published on 01/06/2015

» For the first time in India, local language authors such as Chetan Bhagat and Amish Tripathi have become marquee names in terms of sales, eclipsing even mainstream Western writers on the market. Books using local, vernacular language are edgy and have a huge following among young readers.