Showing 1-10 of 53 results
-
Y series viewers offer potential for brands
Business, Suchit Leesa-nguansuk, Published on 22/12/2020
» Brands should tap into audiences that are fans of homoerotic Boys Love TV series (Y series), as they have strong purchasing power, says Line Thailand.
-
TikTok chases monetisation possibilities
Business, Suchit Leesa-nguansuk, Published on 03/10/2020
» Short-form video-sharing app TikTok has taken the world by storm with a variety of content, from dancing girls and pet tricks to comedy and celebrities. But the Chinese app remains focused, keen to monetise the platform through collaboration with brands.
-
Influencer boom raises eyebrows regarding social impact
Business, Suchit Leesa-nguansuk, Published on 06/03/2024
» The rapid rise of influencer-based marketing is fuelling the local creator economy, but also raising concerns about negative effects on society.
-
Mall pioneers used luxury item store
Business, Suchit Leesa-nguansuk, Published on 01/02/2024
» Siam Discovery has invested more than 10 million baht to establish "Circular of Lux", a secondhand luxury item shop, as a prototype to capitalise on the sustainability trend and growth of used luxury products.
-
VGI targets advertising growth on expanding skytrain lines
Business, Suchit Leesa-nguansuk, Published on 18/01/2024
» VGI Plc, an out-of-home (OOH) media firm, plans to grow in line with the expansion of new mass transit lines, using its audience profile to offer more financial and retail services.
-
Crypto scammers in the crosshairs
Business, Suchit Leesa-nguansuk, Published on 23/12/2023
» Binance has joined forces with the Royal Thai Police to fortify the latter's forensic expertise in cryptocurrency, uniting to combat the surge in digital asset-related crimes.
-
Pivot Digital eyes next growth curve for retail
Business, Suchit Leesa-nguansuk, Published on 15/07/2023
» The retail industry is moving towards creating an immersive shopping experience and a metaverse platform, says Pivot Digital Pte, a Singapore-based digital consulting firm specialising in financial and retail technology.
-
E-commerce sector enters the next phase
Business, Suchit Leesa-nguansuk, Published on 20/03/2023
» Thailand's e-commerce landscape is entering the next stage where major e-marketplace players are introducing innovative features to woo customers instead of focusing on price wars, while social commerce is strengthening in a bid to capture buyers.
-
The nobility of perfume
Business, Suchit Leesa-nguansuk, Published on 11/11/2022
» 'The shift to creating new prestige luxury perfumes leads to extraordinary personalisation, intimate with emotion", says Marc Chaya, chief executive and co-creator of Maison Francis Kurkdjian.
-
Alibaba tools help vendors cash in on 11:11 festival
Business, Suchit Leesa-nguansuk, Published on 27/10/2022
» Chinese e-commerce giant Alibaba Group Holding has vowed to support merchants with the necessary tools to help them succeed in its 11.11 global shopping festival, which was officially launched yesterday.
Your recent history
-
Recently searched
-
Recently viewed links